Digital advertising has moved from the margins to the mainstream of marketing strategy, transforming not only how brands engage with consumers but also the structure of entire advertising industries. For policymakers and economists, the challenge is to look beyond anecdotes of viral campaigns and record-breaking online sales, and instead ground analysis in consistent, sector-specific data. […]

The International Trade Council is a global, peak-body, chamber of commerce that supports businesses and governments by providing resources, advocacy, and networking opportunities to promote international trade and foreign direct investment. It serves as a platform for organizations to collaborate, share knowledge, and navigate the complexities of global markets.