Export promotion is often viewed as both art and science—a complex blend of relationship-building, market intelligence, incentives, and trade facilitation. But measuring the real impact of these efforts requires a sharper, more objective lens. Increasingly, export promotion agencies are turning to the International Standard Industrial Classification (ISIC) system as the backbone of their performance measurement […]

The International Trade Council is a global, peak-body, chamber of commerce that supports businesses and governments by providing resources, advocacy, and networking opportunities to promote international trade and foreign direct investment. It serves as a platform for organizations to collaborate, share knowledge, and navigate the complexities of global markets.