George Glory Opeku’s ‘The Next Billion Customers’ Provides CEO’s Playbook for Immediate African Market Entry and Success February 25, 2026 – The International Trade Council, a prestigious global trade organization, today announced the publication of a groundbreaking new book, ‘The Next Billion Customers: A CEO’s Playbook for Exporting to, Investing in, and Winning […]
The International Trade Council is a global, peak-body, chamber of commerce that supports businesses and governments by providing resources, advocacy, and networking opportunities to promote international trade and foreign direct investment. It serves as a platform for organizations to collaborate, share knowledge, and navigate the complexities of global markets.