The United States has seen impressive growth in potato exports to the United Arab Emirates (UAE), reflecting the strong demand for high-quality agricultural products in the region. Potatoes USA, in collaboration with the USDA Market Access Program (MAP), has successfully strengthened trade opportunities in the Gulf Cooperation Council (GCC) markets through targeted promotional efforts.
A key driver of this success has been a strategic partnership with Spinneys Supermarkets, a leading grocery chain with 65 locations in upscale UAE neighborhoods. Since 2021, initiatives such as social media outreach, in-store product sampling, and eye-catching point-of-sale displays have significantly enhanced consumer awareness. The 2023-2024 campaign delivered remarkable results, with U.S. potato sales increasing by 31% in the first weekend and up to 73% in stores featuring live product tastings.
This consumer-driven approach has fueled a 21.7% increase in U.S. fresh potato exports to the UAE, reaching 1,162.6 metric tons and generating $1.1 million in value between July 2023 and June 2024. The success of these trade-focused efforts highlights the growing market potential for U.S. agricultural products in the Middle East.
With Spinneys now expanding into Saudi Arabia—the largest economy in the GCC—the future looks promising for further market development. As demand for premium-quality produce continues to rise, strategic trade partnerships and promotional initiatives will play a crucial role in strengthening U.S. agricultural exports in the region.
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