Thailand has solidified its position as the world’s leading exporter of dried fruit to China, with exports rising by an impressive 10.22% in the first 10 months of 2024. According to the Department of International Trade Promotion (DITP), Thai dried fruit sales to China reached $125.64 million (4.24 billion baht), a clear testament to the increasing popularity and trust in Thai products.
The dried and preserved fruit market in China is on a steady upward trajectory, with projections indicating it will reach 335.3 billion yuan (1.55 trillion baht) by 2028, as per iiMedia Research. This growth presents a wealth of opportunities for Thai businesses, as the market for healthy and nutritious food options continues to expand. In 2023, the market value surged by 32.6%, reaching 146.2 billion yuan.
The success of Thai dried fruit in China highlights a growing demand for natural, low-calorie, and innovative products. With 82% of Chinese consumers prioritizing health and nutrition when selecting dried fruit, Thai manufacturers are well-positioned to meet this demand. The DITP is encouraging Thai businesses to leverage innovation and quality to stay competitive in this flourishing market.
Ingredient transparency is another key factor driving consumer choice, with 80.6% of Chinese buyers seeking clear information on additives, sugar content, and calories. Thai manufacturers who can meet these expectations, along with creating new product offerings, will continue to thrive in the Chinese market.
The surge in popularity of mixed dried fruit products, such as granola bars and persimmons with butter fillings, is a testament to the growing demand for diverse and creative food options. Additionally, the ease of online shopping has made purchasing dried fruit more accessible, with 81.4% of Chinese consumers preferring online channels.
As Thailand continues to lead the dried fruit export market to China, the country’s strong trade performance offers exciting prospects for further growth. By continuing to innovate and uphold high product standards, Thai exporters can seize long-term opportunities in this vibrant and expanding market.
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