South Africa’s poultry sector is set to advance its role in international trade with a renewed focus on export-driven growth. A new phase of its development plan aims to unlock opportunities for economic expansion, sustainability, and global market competitiveness.
The recently introduced framework builds on previous successes by addressing key challenges and setting a strategic direction for the industry. Phase 2 focuses on expanding exports of processed poultry products, strengthening biosecurity for local and global markets, increasing domestic demand, and supporting small-scale producers. Additionally, measures to enhance food security, address malnutrition, and explore tax incentives for select poultry products are under discussion.
The sector has seen significant growth, with poultry exports rising by 6% over recent years. This performance reflects the effectiveness of collaborative efforts and the potential for South Africa’s poultry industry to become a stronger player in global markets.
As the largest contributor to the agricultural sector, the industry remains vital to the country’s economic growth. By aligning its strategies with trade opportunities and fostering partnerships, the poultry sector is poised to drive sustainable growth and reinforce its global standing.
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