A recent Reuters survey conducted by Nikkei Research reveals a positive outlook among Japanese businesses, with over 70% of firms stating that the impact of U.S. tariffs remains within expected levels, and 84% confirming no change in their investment plans for the fiscal year.
This steady confidence underscores Japan’s resilience and commitment to global trade stability, even amid shifting tariff policies. Despite the imposition of tariffs—including a 25% levy on automobiles—Japanese companies are continuing to pursue long-term strategies that support international competitiveness and regional growth.
One respondent, a manager in the machinery sector, emphasized: “Long-term investments are necessary to remain competitive in Asia. We see beyond short-term trade disruptions.”
The survey, conducted from June 4–13, reflects the views of 220 firms out of 504 contacted, signaling a broad cross-section of the Japanese economy. These responses showcase Japan’s forward-looking approach in maintaining its trade partnerships and bolstering its role in global supply chains.
On domestic matters, opinions were mixed on Japan’s current sales tax policies, which have become a focal point ahead of the July upper house elections. While 40% of firms expressed opposition to any tax reduction, many others supported temporary adjustments to stimulate consumer spending and offset inflation.
Japanese business leaders also emphasized fiscal responsibility, with 63% advising against bond issuance to cover revenue shortfalls, reflecting a long-term view toward sustainable economic planning—crucial for supporting both domestic welfare and international trade engagements.
As Japan remains a vital hub in global commerce, the survey highlights businesses’ strategic alignment with global market needs, ensuring the country continues to serve as a reliable partner in cross-border trade, investment, and supply chain continuity.
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