Guvenc Kockaya
ECONiX Research
Güvenç Kockaya – Member of the Business Council for Emerging Markets
Güvenç Kockaya is the Founder and Partner at ECONiX Research, a prominent organization in the healthcare industry that specializes in health economics, outcomes research, and market access solutions. ECONiX Research provides pharmaceutical, medical device, and biotechnology companies with tailored strategies to navigate pricing, reimbursement, and market entry challenges across global healthcare markets. The company is particularly focused on emerging markets, offering early access strategies and alternative market entry methods that contribute to the successful and sustainable presence of its clients in various healthcare systems.
With a career rooted in health economics and market access, Kockaya is also an active member of the Emerging Markets Business Council and a representative in the International Trade Council, where he engages with industry leaders to address global healthcare challenges. His leadership at ECONiX Research reflects a deep commitment to supporting healthcare innovation and ensuring that new therapies reach patients in diverse healthcare systems.
Kockaya’s expertise in the industry is further demonstrated by his extensive experience working on key projects, such as developing market access solutions for emerging healthcare markets. He has authored influential publications, including books like *Pharmaceutical Market Access in Emerging Markets* and *Pharmaceutical Market Access in Developed Markets*, which underscore his significant contributions to the field. His career achievements have played a pivotal role in shaping the strategies and operations of ECONiX Research.
As the healthcare industry evolves, Kockaya has observed critical trends, including the rise of value-based healthcare, the integration of digital health, and the increased focus on orphan drugs and rare diseases. His insights into these developments have positioned ECONiX Research as a leader in providing solutions that align with the changing landscape of healthcare systems, ensuring that their clients can successfully navigate the complexities of pricing, reimbursement, and access.
Looking ahead, Kockaya envisions the continued growth of market access and health economics, driven by emerging technologies like artificial intelligence and real-world evidence. His forward-thinking approach and dedication to the healthcare industry ensure that ECONiX Research remains at the forefront of innovation and strategic consulting, empowering clients to achieve long-term success in global healthcare markets.