Guy Elan

International Consultant of Michmoret Pty Ltd


Guy Elan- Member of the Business Council for Supply Chain

Guy Elan is an esteemed member of the International Trade Council's Supply Chain Business Council, serving as an International Consultant at Michmoret Pty Ltd. With a wealth of experience spanning over four decades in international trade, Guy has made significant contributions to driving global trade, distribution success, and growth for clients worldwide.

Guy's journey in the industry began humbly, selling nail polish from the back of his car to retail shops through relentless cold calling. His entrepreneurial spirit and tenacity laid the foundation for a remarkable career in international trade.

Educationally, Guy holds a degree in Marketing Management, complemented by a Certificate in Public Relations and Advertising. However, it is his extensive hands-on experience, with over 43 years of navigating the complexities of international trade across four continents, that has truly shaped his expertise.

Throughout his career, Guy has spearheaded key projects and initiatives that have propelled businesses to multi-million-dollar success. Notably, he played a pivotal role in building brands such as Tim Tams and Lotus Biscoff into thriving enterprises, showcasing his strategic vision and marketing prowess.

Guy's professional accomplishments extend beyond business success; he takes immense pride in his adaptability and proficiency in conducting business across diverse cultures and countries with varying business norms.

Reflecting on the industry's evolution, Guy highlights the seismic shift brought about by technological advancements. He recalls a time when communication relied on telex and international calls were routed through operators, contrasting sharply with the instant connectivity of the internet age.

However, with these advancements come challenges. Guy identifies the proliferation of internet-enabled businesses as a significant hurdle, emphasizing the importance of experience and expertise in navigating the complexities of international trade.

Looking ahead, Guy anticipates more stringent regulations on imports and international trade in the next 5-10 years, driven by geopolitical factors and evolving global dynamics.

When asked about advice for newcomers to the industry, Guy underscores the importance of resilience, urging them to persevere despite facing numerous rejections before finding success.

In handling setbacks and challenges, Guy relies on his unwavering persistence, adopting a "one foot in front of the other" approach to overcome obstacles and forge ahead.

Richard Branson stands as a role model and inspiration for Guy, epitomizing the entrepreneurial spirit and innovative thinking that he admires.

Outside of his professional endeavors, Guy enjoys reading, watching TV, and indulging in leisurely walks, finding balance and relaxation beyond the fast-paced world of international trade.