In the competitive avocado market, a leading Colombian exporter anticipates exporting 12 million kilos of Hass avocados this year, surpassing initial forecasts by 20%. The challenges of balancing supply and demand dynamics are acknowledged by Carlos Londoño, General Manager of the exporting firm, who emphasizes the commitment to competitiveness and sustainability within the industry.
Founded in 2014 in Southwest Antioquia, the exporter has seen substantial growth, expanding from a 700 m² facility to over 5,000 m² and cultivating over 1,000 hectares for avocado production. This growth is driven by innovation and sustainable practices, supported by international certifications enabling access to high-demand markets.
"The first half of this year has shown promising results, with a 20% increase in projected volumes," notes Carlos, highlighting strong performance amidst market fluctuations.
Europe remains a primary market, receiving 60% of avocado exports, while exports to the United States are steadily rising. Although the Asian market isn't currently targeted, there is openness to exploring new opportunities while prioritizing product quality.
Colombia's avocado harvest cycles strategically peak in January-February, May-June, and September-October, ensuring consistent market presence during peak demand periods.
Carlos emphasizes the commitment to sustainability, with initiatives spanning economic, environmental, and social dimensions. Strategic alliances focused on natural resource conservation and education underscore the commitment to sustainable regional development.
"At our company, we're not just exporting avocados; we're promoting a model of sustainability and social responsibility," affirms Carlos, highlighting the broader impact beyond the avocado trade.
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