The European Commission reaffirmed its commitment to advancing trade opportunities with the United States, particularly in the wine and spirits sector, signaling optimism for deeper cooperation between the two economies.
While a 15% tariff currently applies to European exports under the EU-U.S. trade agreement, officials emphasized that discussions remain ongoing, with both sides showing interest in expanding market access.
“This one we didn’t get in. But I can tell you that there is clear commitment from the European Commission to put it on the table,” said EU Trade Commissioner Maros Sefcovic, highlighting the bloc’s determination to strengthen transatlantic trade.
Industry groups view the talks as a chance to unlock greater potential for European products such as Champagne, whiskey, and Prosecco in the U.S. market, which represents nearly $10 billion in annual imports. Stronger trade facilitation could pave the way for more competitive pricing, higher exports, and long-term growth in the sector.
Both European and U.S. industry representatives expressed support for continued dialogue, noting that tariff reductions would boost producers, exporters, and consumers alike. The EU’s suspension of some retaliatory tariffs further reflects the commitment to easing trade tensions and promoting stronger bilateral ties.
With negotiations set to continue, the wine and spirits sector stands as a promising example of how trade cooperation can drive mutual growth and strengthen one of the world’s most important economic partnerships.
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