China, the world's largest producer and consumer of pears, is increasingly eyeing the European market for its exports. Although pears are a staple in the Chinese diet and culture, only 2-3 percent of Chinese-grown pears are currently exported.
Chinese pear exporters emphasize value for money, making export volumes sensitive to domestic price fluctuations. When domestic prices rise, sourcing costs increase, which can reduce the competitive edge and lead to a decline in export volumes.
A representative from the pear export industry notes that exports have been steadily increasing in recent years. This growth is credited to strong client service and enhanced grading and sorting processes.
"Better grading and sorting ensure our pears maintain a high level of consistency in appearance and taste, thereby increasing market value for our clients," says the representative. "Clients prefer white-skinned, round-shaped varieties, mainly the Nashi pear, with medium to smaller sizes, weighing around 250g per pear."
As the market evolves, the demands of high-end customers are becoming more specific, particularly regarding moisture, aroma, and sweetness. Consequently, more pears that meet these requirements are being developed for the European market.
Chinese pears, known for being sweeter, crisper, and juicier than their European counterparts, align well with Chinese sensory preferences. An industry insider remarks, "It took years for Chinese consumers to embrace European pears, and now their consumption is increasing in China. Conversely, it will take time for European consumers to adapt to the flavor of Chinese pears. Chinese exporters will need to invest more in consumer communication and adapt their pears to fit local consumption occasions, much like European exporters have done in China."
The shift towards targeting the European market signifies a strategic move for Chinese pear exporters, aiming to expand their global footprint and meet the growing demands of discerning consumers.
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