In an era characterized by heightened globalization, geopolitical complexities, and evolving economic landscapes, businesses worldwide are continually reassessing their strategies to ensure resilience and sustainability. A relatively recent concept gaining traction is “friendshoring,” a strategic approach to offshoring or outsourcing that prioritizes countries with which a company’s home nation shares positive diplomatic, economic, or trade […]
The International Trade Council is a global, peak-body, chamber of commerce that supports businesses and governments by providing resources, advocacy, and networking opportunities to promote international trade and foreign direct investment. It serves as a platform for organizations to collaborate, share knowledge, and navigate the complexities of global markets.