South Africa’s wine industry celebrated a remarkable achievement in 2024, as export revenues grew despite steady shipment volumes, highlighting the sector’s adaptability and market strength. According to Wines of South Africa (WoSA), export revenues reached R10.3 billion, marking a 3% increase in local currency, while US dollar revenues climbed 4.3% to $562 million.
Packaged wine exports drove much of this success, with a 2.6% rise in revenue in rands to R7.9 billion and a 3.9% boost in dollars to $430 million. Volumes for packaged wine increased by 5.4%, demonstrating strong international demand for South Africa’s premium products.
Bulk wine exports also contributed to revenue growth, with earnings rising 4.4% in rands and 5.7% in dollars, showcasing the sector’s ability to deliver value across diverse product segments.
Key varieties like Sauvignon Blanc and Pinotage performed exceptionally well. Sauvignon Blanc exports increased by 5% to 63.3 million liters, while Pinotage saw a 3% rise to 13.6 million liters, with higher per-liter pricing further elevating revenue.
South Africa’s commitment to expanding its global footprint paid off with growth in several key markets, including France, Sweden, and the Netherlands. These successes underscore the industry’s efforts to diversify export destinations, making South African wine a sought-after product in global trade.
Despite a shrinking global wine market, South Africa has demonstrated resilience and strategic foresight by focusing on quality and market-specific offerings. This upward trajectory reinforces the country’s position as a key player in the international trade of premium wines.
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