ITC Business Council – Srinivasan Yagnanarayanan

Srinivasan Yagnanarayanan- Member of the Business Council for Innovation and Technology

 

Srinivasan Yagnanarayanan, the visionary Founder & CEO of Square Comp Solutions Pvt. Ltd., has been at the forefront of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) technologies since 2017. Under his leadership, Square Comp Solutions has emerged as a trailblazer, transforming Learning & Development across various industries by converting traditional training modules into immersive, cost-effective 3D Virtual Reality solutions.

 

Srinivasan embarked on this innovative journey when VR was still burgeoning in India. His venture began with Square Comp Solutions in 2014, focusing on IT Infrastructure support for consumer segment. This foundational experience, coupled with a landmark project for the Port Division of the Government of India, laid the groundwork for what would become a transformative force in the VR industry.

 

With an educational background as humble as that of a High School, even without a University Degree, but with numerous industry-leading certifications like that of Seed Spark Program from Stanford Graduate School of Business, Srinivasan has consistently pushed the boundaries of technology and innovation. His work, especially in the realm of corporate and industrial training, has been instrumental in significantly reducing training costs and time for companies, showcasing the undeniable benefits of VR technology.

 

Among his notable achievements, the development and success of GRAHAs VR, Square Comp Solutions’ own VR headset, stand out. This innovation has garnered multiple awards, recognizing Srinivasan’s pioneering efforts in making VR accessible and practical for a broad range of applications, from industrial training to immersive product demonstrations.

 

Under his guidance, Square Comp Solutions has not only flourished in the Indian and US markets but has also received international acclaim, including recognition from the International Trade Council and a partnership with the FICCI TNIE Startup STAR Awards Summit. His contributions to the field have been acknowledged through various awards, including the “Most Promising Metaverse Startup of the Year” and selections for top startup honors by prestigious organizations like NASSCOM, Startup Grind in association with Google for Entrepreneurs etc.

 

Srinivasan has witnessed the VR/AR industry’s evolution from niche to mainstream, driven by rapid advancements in technology and growing investment. He anticipates a future where spatial computing devices become as ubiquitous as smartphones, revolutionizing how we interact with digital environments.

 

He remains excited about the integration of Generative AI with spatial computing, anticipating a future where users can effortlessly create 3D content. His advice to newcomers in the industry is to embrace the challenges of hardware development and to be passionately committed to their vision.

 

Drawing inspiration from technology icon Steve Jobs and business magnate Ratan Tata, Srinivasan embodies resilience, innovation, and an unyielding drive to succeed. Outside his groundbreaking work, he enjoys science fiction, reading, and movies, reflecting his deep appreciation for storytelling and futuristic concepts.

 

Srinivasan Yagnanarayanan’ s journey with Square Comp Solutions Pvt. Ltd. exemplifies a steadfast commitment to harnessing the power of VR/AR/MR technologies to reshape the landscape of learning and development, paving the way for a more immersive and efficient future.