So Iizuka

Co-Founder/CEO of Trambellir Sdn Bhd

So Iizuka- Member of the Business Council for Innovation and Technology


So Iizuka, as the Co-Founder and CEO of Trambellir Sdn Bhd, has ushered in a new era in the intersection of health and travel by launching an innovative online marketplace for wellness holidays. His journey in the health and travel industry began after gaining extensive experience managing companies within the consulting and healthcare sectors. This background laid the foundation for Trambellir, a venture that combines his expertise and passion, democratizing access to wellness experiences worldwide.

Under So's leadership, Trambellir has emerged as a pioneering platform, simplifying how people around the globe discover and book wellness and medical tourism experiences. His vision of leveraging technology to bridge gaps between medical service providers and consumers has transformed the way wellness services are accessed and delivered.

So’s professional journey is decorated with numerous accomplishments, including his role as a speaker and moderator at industry events, where he shares insights into the evolving landscape of health and travel. His proudest achievement lies in overcoming the challenges posed by the COVID-19 pandemic, steering Trambellir through uncertain times and emerging stronger.

The journey has not been without its challenges, notably the slow adoption of technology by medical service providers. However, So envisions a bright future for the industry, anticipating a double in market size with a sustainable year-on-year growth of 25%. He is particularly excited about the potential of generative AI to revolutionize the industry further.

For those starting in the health and travel industry, So advises that technology is not just an advantage but a necessity. His approach to handling setbacks and challenges is one of resilience and adaptation, having become accustomed to navigating the ups and downs of the business landscape.

Eric Gnock Fah, the COO of KLOOK, stands as a source of inspiration for So, embodying the innovative spirit and entrepreneurial drive that he aspires to in his own career.

Beyond his professional life, So enjoys exploring the world, a passion that aligns perfectly with his business. He also has a deep appreciation for wine, reflecting his taste for fine experiences both in his travels and in his leisure time. So Iizuka's journey is a testament to the power of technology in transforming traditional industries and his commitment to enhancing wellness and travel experiences for people around the world.