Aditya Roy

Aditya Roy

Founder and creative director of XAXs Corps

Aditya Roy - Member of the Business Council for Digital Commerce

Aditya Roy, the Founder and Creative Director of XAXs Corps, is a visionary leader in the branding industry. With a passion for creativity and design, Aditya embarked on his journey into the world of branding during his university days, transitioning from engineering to become a celebrated brand designer.

His impressive educational background includes certifications from prestigious institutions such as Reuters, Instagram, Adobe, Illinois, and Google. Aditya's talent and dedication have been recognized through awards from Adobe and World Skills, showcasing his expertise in graphic design technologies.

Throughout his career spanning over six years, Aditya has spearheaded numerous key projects and initiatives, leading multi-disciplinary teams and working with over 80 clients. His strategic branding efforts have not only helped companies secure funding but also achieve significant traction and subscriber growth.

Aditya's professional accomplishments include representing his state of Odisha at national levels for graphic design technology and winning a gold medal at the state level. His work has been featured in reputable publications like World Brand Design Society and DesignRush, solidifying his reputation as a leading figure in the industry.

In the face of industry evolution, Aditya has embraced changes such as the mainstream adoption of remote work and the emergence of short vertical videos as powerful marketing tools. He remains indifferent to the rise of generative AI, focusing instead on leveraging personalized AI assistance for specific use cases.

Despite challenges such as tackling misinformation in the era of artificial intelligence and media penetration, Aditya remains optimistic about the future of the industry. He foresees increased accessibility and scalability driven by artificial intelligence, web3, and internet penetration, paving the way for diverse contributions from unexpected quarters.

Outside of his professional pursuits, Aditya indulges in various hobbies and interests that allow him to express himself creatively. He is a published author, filmmaker, podcaster, and content creator, showcasing his multifaceted talents beyond the realm of branding. With his unwavering passion for design and storytelling, Aditya continues to inspire and innovate in the branding landscape.