David Luna

VP Global Sales and Distribution of Knight Electronics/Orion Fans

Meet David Luna, a distinguished member of the International Trade Council and the Vice President of Global Sales and Distribution at Knight Electronics/ORION Fans. With over four decades of experience, David is a driving force in the thermal management industry, orchestrating innovative solutions and pioneering the future of electronic cooling.

David's journey began in 1984 when he embarked on his career as a Sales Engineer at ORION Fans. With steadfast determination and a commitment to excellence, he climbed the ranks to become the Vice President of Global Sales and Distribution, contributing significantly to the company's growth and success.

Knight Electronics/ORION Fans, under David's guidance, has evolved into a global manufacturer of cutting-edge thermal management solutions. From AC, EC, and DC fans to fan accessories, fan trays, blowers, and motorized impellers, the company's innovative offerings play a vital role in industries spanning industrial automation, medical, computing, and more.

David's academic background includes a Bachelor of Science in Industrial Engineering from Texas A&M University and an Executive MBA from SMU. These qualifications, combined with his hands-on experience, have been instrumental in shaping his strategic vision and leadership approach.

One of David's standout achievements lies in establishing a robust network of distributors across North America and EMEA. This feat has contributed to the company's success, positioning it as a leading global player in the thermal management arena.

David's unwavering commitment to excellence has been recognized through accolades such as Top Exporter of the Year awards from District Export Council, Global Chamber of Commerce, and the International Trade Council. Additionally, his role as the 2nd Vice Chair for the Executive Committee of the North Texas District Export Council underscores his dedication to industry growth.

As the industry continues to evolve, David envisions a landscape rich in smart technologies, electric and alternative energy, and the transformative potential of AI and IoT. His excitement for these advancements drives his commitment to staying at the forefront of industry trends.

David's advice to newcomers is a testament to his own journey—embrace learning, connect with stakeholders face-to-face, and explore successful industry approaches. His resilience in the face of setbacks and his ability to seek opportunities even in adversity serve as guiding beacons for aspiring professionals.

David draws inspiration from a diverse array of role models, including the founder of his company, a father-in-law, a respected colleague, and a salesperson with over six decades of experience. These individuals fuel his drive to continually excel and make a lasting impact.

Outside the industry, David finds joy in a range of hobbies, from bowling and hiking to traveling and cherishing quality time with his wife.