CASUAL (APAC) – Integrated Brand Storytelling has grown into a global content production company with a strong reputation for producing impactful video content at scale for some of the world’s leading brands. With offices across North America, Europe, and Asia, the company has established itself as a trusted partner for enterprises seeking international reach, operational efficiency, and consistent creative delivery.
Through a recent collaboration with a Cannes Lion–nominated and New York Festivals award-winning creative agency headquartered in Singapore, Casual (APAC) is expanding its capabilities across Asia. This partnership brings together Casual (APAC)’s global infrastructure with the agency’s deep regional expertise, enabling the delivery of next-generation brand experiences and campaigns that resonate with audiences across cultures and platforms.
Casual (APAC) primarily serves multinational corporations in industries such as hospitality, entertainment, tourism, automotive, finance, and consumer goods. It also works with government agencies and universities on nation-branding, milestone campaigns, and educational storytelling. The company’s clientele includes global brands such as The Walt Disney Co., Resorts World, Pan Pacific Hotels Group, Singapore Tourism Board, and Eurokars/BMW, alongside leading universities.
Over more than 25 years of combined creative and production experience, Casual (APAC) has delivered more than 3,000 projects worldwide. The company has received multiple international accolades, including Cannes Lion nominations, New York Festivals awards.
Under the leadership of Nick Francis, CEO, Casual (APAC) continues to expand its global presence while maintaining its commitment to creativity, scalability, and cultural relevance. By combining award-winning production expertise with global processes and local insight, the company is shaping the future of brand storytelling worldwide.
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