Macron’s ‘Choose France’ Secures Record $108 Billion in Foreign Investment, Solidifying Tech Leadership

French President Emmanuel Macron announced a record €93 billion ($108 billion) in foreign investment pledges at the annual ‘Choose France’ event on June 1, 2026. This substantial commitment underscores France’s continued appeal as a prime destination for global capital, particularly in high-growth sectors.

Key investments highlight a strong focus on artificial intelligence and technology infrastructure. SoftBank, for instance, has pledged €45 billion for AI data centers in northern France by 2031, as part of a larger €75 billion commitment. Salesforce also announced a significant investment of $2 billion by 2030 to establish an AI hub in Paris. Further bolstering France’s tech capabilities, Taiwanese group Foxconn is expected to invest €120 million in server production.

Beyond technology, retail giant Amazon committed to creating an additional 1,000 jobs across three logistics centers in France, building on its prior investment of over €15 billion in the country.

Despite a challenging international environment that saw a 17% drop in projects in 2025, France has successfully maintained its position as Europe’s top destination for foreign investment for seven consecutive years, attracting 852 projects in 2025. This consistent performance solidifies France’s reputation as a resilient and attractive market for foreign direct investment.