New Zealand’s cherry industry has achieved a landmark season, setting new records in both volume and export revenue for the 2024/25 period. Export figures climbed to 5,070 metric tons, reflecting a significant 33% increase compared to the previous season. This remarkable growth highlights the country’s strong agricultural capacity and reinforces its strategic role in global fresh produce trade.

 

Export earnings reached NZ$124 million (US$71.9 million), surpassing the NZ$100 million milestone for the first time in history. This accomplishment signals increasing international demand and confidence in New Zealand’s premium-quality cherries, further elevating the country’s status as a trusted exporter in the global fruit market.

 

Over the past 20 years, New Zealand’s cherry export volume has multiplied nearly six times, while export revenue has expanded almost twelvefold. Even with increased production, export prices have remained robust, climbing from NZ$11.92 (US$6.91) per kilogram in 2005 to NZ$24.44 (US$14.17) in 2025. This consistent upward trend reflects the continued perception of quality and value in international markets.

 

Asia remains the dominant destination, receiving 95.7% of total cherry shipments. Among those, Taiwan, mainland China, and Hong Kong account for the majority of exports, demonstrating strong regional partnerships and consumer preference for New Zealand-grown produce.

 

Meanwhile, export activity is diversifying. The U.S. market grew to 144 metric tons—up from the previous year—and although still below historic levels, shows encouraging signs for further engagement. Additionally, emerging markets in the Middle East experienced robust gains. The United Arab Emirates tripled its imports to 61 metric tons, while Saudi Arabia increased its intake from zero to 26 metric tons—marking its strongest performance to date.

 

This record-setting season not only celebrates the achievements of New Zealand’s cherry producers but also reinforces the country’s broader trade strategy focused on quality, reliability, and expanding market access. As global demand for premium fruits continues to rise, New Zealand’s agricultural exports remain a key driver of international trade growth and economic vitality.

 

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