🎄 Season's Greetings from the International Trade Council! 🎄

Please note that our offices will be closed from 20th December 2024 and will reopen on 6th January 2025.

We wish you a joyful holiday season and a prosperous New Year! Thank you for your continued support, and we look forward to assisting you in 2025.

Warm regards,
The International Trade Council Team

Past Technology-Related Webinars

Unlocking the Future with Satellites From Inspiration to Innovation

Welcome to an engaging and insightful webinar hosted by the ITC Innovation and Technology Business Council. We are thrilled to present a unique session featuring the founders of icMercury. This session will delve into the inspiring journey of icMercury, from an idea sparked at an ITC event to the ambitious mission of launching their own PocketQube satellite. Tailored for ITC members, the webinar will explore the transformative potential of satellite technology and how it can revolutionize various industries. Join us as we uncover the possibilities satellites can offer to enhance your business operations and everyday lives. Attendees will gain valuable insights into leveraging satellite technology to improve data collection, drive innovation, and boost efficiency. Don’t miss this opportunity to learn how PocketQubes can revolutionize your business and everyday life.

 

Presented by Lijie Zhu, Managing Director and Founder, Dragon Gate Investment, Harri Laitinen, CEO, Planix Oy, Seda Hewitt, Space Ambassador, icMercury (https://icmercury.com). This webinar was presented on the 2nd of October 2024.

AI in the IoT: Revolutionizing Connectivity and Intelligence

Discover the power of AI in IoT! Join our webinar to explore how AI revolutionizes industries through proactive analysis and action. We’ll showcase real case studies and discuss the transformative benefits. Don’t miss out, reserve your spot now!

 

Presented by Timothy Goebel, CEO, ICONIC AI, and Sunil Kamal, CEO, Sunix AI (https://sunix.in) . This webinar was presented on the 27th of June 2024.

The Role of Security Seals in Decreasing Commercial Losses of Companies

During the webinar, we would talk about the role of security seals in control of commercial losses in the companies. The audience will get information about: 1. What is called a security seal and what is just a seal 2. What is the level of seals’ security means and what is the optimal level for security 3. Type of seals and sectors of application 4. History and evolution of seals 5. How a cheap plastic item can save millions The webinar will be useful for Security, Logistics and procurement managers from Sectors: logistics, bank sector, retail chain, agrarian sector, pharmaceutical, utilities, logistics, aviation, and carriers. , as well for CEOs and owners of manufacturing and trading companies.

 

Presented by Marianna Kravchenko, Senior Export Executive, CLIXAR LLC (https://clixarglobal.com). This webinar was presented on the 5th of June 2024.

Unleashing the Power of Data: Advanced Analytics for Global Trade Growth

In this dynamic webinar, we delve deep into the realm of advanced data analytics and modeling tailored specifically for foreign trade data. Geared towards professionals in the field of international trade, including analysts, economists, researchers, and policymakers, this webinar promises to equip attendees with the necessary skills and insights to navigate the complex landscape of global trade. From unraveling trade patterns to predicting market trends, participants will explore cutting-edge techniques and tools essential for harnessing the full potential of trade data. Join us and embark on a transformative journey towards unlocking new opportunities and driving sustainable growth in the global marketplace.

 

Presented by Mohammed Taha Noori, General Manager, Larry Company (https://larry-company.com). This webinar was presented on the 3rd of June 2024.

Digitalization Supporting Sustainability

Synergy between digitalization and sustainability. In today’s fast-paced world, digital technologies are revolutionizing how we address environmental challenges. This webinar is ideal for industry professionals, sustainability advocates, and anyone interested in leveraging digital innovation for positive environmental impact. We’ll explore how digitalization optimizes resource management, enhances transparency in supply chains, and drives sustainability initiatives across industries. Attendees will gain valuable insights into practical strategies for integrating digital tools into sustainability efforts and learn from real-world examples of digital solutions making a difference. By the end of the webinar, participants will be equipped with actionable knowledge and inspiration to drive meaningful change in their organizations and communities.

 

Presented by Paritosh Prajapati, CEO of GX International Group (https://www.gxgroup.eu). This webinar was presented on the 8th of May 2024.

The Construction Paradigm: Energy Active Buildings

In this webinar, we will explore energy-active buildings and how they are poised to revolutionize the construction industry and pave the way for a more sustainable future. Who Should Attend: This webinar is designed for anyone interested in learning more about energy-active buildings, including architects, engineers, builders, developers, policymakers, and students. What you will achieve: Gaining a network of industry professionals and experts in sustainable construction. Developing a strategic perspective on incorporating graphene and nano technologies in construction. Enhancing professional credibility with up-to-date knowledge of cutting-edge nano technologies in construction. Identifying new business opportunities in the field of sustainable construction.

 

Presented by Michel de Ruiter, Founder of GraphenePioneer (https://www.graphenepioneer.com). This webinar was presented on the 18th of April 2024.

AI 101 - What Can AI Do For You?

Join us for an enlightening webinar as we delve into the world of Artificial Intelligence (AI) and uncover its real-world implications for you and your business. In this session, we’ll address the burning questions: “What’s all the fuss about AI, and what can it really do for me?” and “Why is it so vital to my future that I find out about it?” Discover how AI can revolutionize your operations, supercharge efficiency, and liberate valuable time. We’ll explore practical insights on harnessing AI beyond ChatGPT, empowering you to research anything you desire with ease. Gain a deeper understanding of how AI functions and its myriad potential applications across various industries. Plus, we’ll provide a comprehensive six-step process for seamlessly integrating AI tools into your business strategy. Don’t miss this opportunity to unlock the power of AI and stay ahead in today’s rapidly evolving landscape. Join us and embark on a journey to transform your business with cutting-edge AI technology.

 

Presented by Daniel Petyus, Founder of DataLux Software (https://www.datalux.com). This webinar was presented on the 16th of April 2024.

Strategic Crossroads: Navigating Generative AI versus Automation

In the ever-evolving realm of technology, organizations confront the pivotal decision between embracing Generative AI and delving into the realm of Intelligent Automation. This dichotomy presents a strategic challenge as businesses weigh the merits of harnessing the creative potential of Generative AI against the operational efficiency promised by Intelligent Automation. The decision on which frontier to tackle first necessitates a nuanced understanding of organizational objectives and industry demands. Generative AI beckons with its ability to craft content, generate images, and foster innovative ideas, promising a realm of creative possibilities. Conversely, Intelligent Automation focuses on streamlining operations through robotics and process automation, addressing immediate productivity concerns. The crux lies in a judicious evaluation of goals and technological readiness, ensuring a tailored approach that aligns with specific needs. At the intersection of creativity and efficiency, organizations must not only decide which technology to adopt but also navigate the integration process seamlessly. Achieving the optimal synergy between Generative AI and Intelligent Automation emerges as a critical factor for maintaining competitiveness and fostering innovation. The transformative journey begins with a strategic assessment of current processes, future aspirations, and the unique strengths each technology contributes. As organizations embark on this technological odyssey, a well-defined roadmap aligned with overarching digital strategies becomes indispensable.

 

Presented by Himanshu Kansara, Managing Partner of Avenir Digital Inc (https://www.avenirdigital.ai), Dr Yan Chow, Global Healthcare Leader of Automation Anywhere, and Michael Guidry, Head of Intelligent Document Processing, Gen AI Strategy of Automation Anywhere (https://www.automationanywhere.com). This webinar was presented on the 3rd of April 2024.

Unlock Success: Transform Your Portfolio Management with AI and Automation

Are you an Ecommerce Product Manager eager to elevate your strategies and drive unprecedented success in product and pricing management? Join us for an enlightening webinar that unveils the power of automation tools to transform your approach, making it more efficient, cost-effective, and time-saving.

Key Topics Covered:

  • Streamlining Product Management: Discover how automation tools can revolutionize your product lifecycle management. From seamless onboarding to efficient updates and tracking, learn how to optimize every stage for maximum productivity.
  • Precision in Pricing Strategies: Unravel the secrets of pricing strategies that resonate with your target audience. Explore dynamic pricing, competitor analysis, and personalized pricing models, all effortlessly managed through automation.
  • Vendor Integration Mastery: Learn cost-effective methods and tricks for seamless vendor integration.
  • Effortless Marketing Content Generation: Discover how to automate marketing content creation efficiently.
  • Case Studies: Explore real-world examples of organizations excelling in automated portfolio management. 
  • AI’s Impact on Efficiency and Error Reduction: Understand how AI and other modern tools save time, cut costs, and minimize errors.

 

Presented by Lenka Michalska, Co-founder, of WisePorter (https://wiseporter.com) . This webinar was presented on the 21st of March 2024.

GPT Models for Business Excellence

Join us for an engaging webinar introducing Generative Pre-trained foundational models (GPT) in plain, understandable terms. Explore the transformative power of this type of AI and discover its potential to revolutionize various industries. Through real-world success stories and case studies, we’ll explore how GPT models have been utilized to tackle challenges and create innovative solutions. Gain insights into the strengths, weaknesses, opportunities, and threats (SWOT) associated with GPT technology, and leave with thought-provoking ideas on its implications for the future. Whether you’re new to AI or looking to deepen your understanding, this webinar offers valuable insights and food for thought. Join us as we uncover the possibilities of GPT in the world of artificial intelligence.

 

Presented by Martin Denz, Managing Partner of SDTC Solutions (https://www.sdtc-solutions.com). This webinar was presented on the 15th of March 2024.

Healthcare for Everyone: How Phygital Clinics are Changing the Game

Phygital Clinics, a game-changer rewriting the rules for accessibility and affordability. For healthcare professionals, community leaders, tech innovators, and anyone passionate about equitable healthcare: Ditch the distance: Discover how telemedicine in phygital clinics brings specialists directly to your doorstep, no matter where you are. Empower local care: Explore how physical locations provide essential services and bridge the gap for remote consultations. Level the playing field: Witness how chronic disease management, prenatal care, and more become accessible to underserved communities. Boost efficiency and affordability: Learn how phygital clinics reduce costs through optimized resource allocation, making healthcare less expensive for everyone. By attending, you’ll: Uncover real-world success stories and best practices. Demystify the technology and infrastructure behind phygital clinics. Engage in open discussion about challenges and opportunities for wider implementation. Shape the future of healthcare – a future where distance is no longer a barrier to health and well-being.

 

Presented by Chandramouli Samatham, Founder & CEO of Caare Healthtech Services (https://caare.in). This webinar was presented on the 20th of February 2024.

Insurance Innovation Push Series: How Digital Is Digital In Bancassurance

Digitalisation within Bancassurance by using the online talk format of YellowMay insurance innovation push series. It is an online discussion with an expert in the insurance industry moderated by YellowMay. The ambition is to look at new innovative aspects that intrigue to think existing topics in a new way to support development of insurance industry. The discussions is outlined to inform the good and bad examples within the area, bring alternative ways to build products / processes, bring views from other countries and share new ideas to design the next level products.

 

Presented by Jussi Tommola, CEO of Yellow May Oy, Marcin Wąsikowski, Managing Director, Head of Bancassurance and Affinity Sales of UNIQA Polska (https://www.uniqa.pl).  This webinar was presented on 19th of October 2023.

How Data, Interoperability & Distributed Governance Can Accelerate the Fastlane

In this webinar, 4 panelists will cover interoperability of data to boost efficiency in trade, and to speed traffic in light of key challenges in international trade. Starting with a deep dive into the evolving regulatory landscape, the webinar will spotlight eFTI with its objectives and its impact on supply chains and trade. Reflecting lessons from the Gateway²Britain pilot initiative we will elaborate on the establishment of a “fast lane” and its implications on operational procedures. Turning to the data required for this fast lane to be operational, insights will be provided into challenges in data collection and platform approaches for capturing high quality data. The Third part of our webinar will discuss how distributed governance principles can support safe and secure data handling with particular focus on use cases in trade relations between, for instance shippers and insurances or authorities. Based on these concepts, we exemplify the implications of these approaches referencing pharmaceutical supply chains as a prime example. With global pharmaceutical trade in mind, from cradle to patient, we will stress commercial, and regulatory perspectives for effective supply chain management and outcomes that matter for patients and corporations. The webinar concludes with a Q&A session.

 

Presented by Thibo Clicteur, Senior Consultant Global Trade Advisory of Deloitte Belgium, Martin Heitmann, Senior Manager of d-fine GmbH, Edward Cole, CEO of KATLAS Technology Ltd, Enrique Acosta, CEO – Principal & Co-Founder of E-S INFORMATION SYSTEMS INC, and Daan de Vlieger, Partner of Deloitte Belgium (https://www.deloitte.com). This webinar was presented on 17th of October 2023.

Smart AI Adoption Strategies For SMBs

AI is disrupting business processes and workflows. The majority of businesses realize that. Yet they are slow to adopt AI because of the novelty and complexity of the technology. The seminar will help business decision makers get on the path of digital transformation faster. In particular, the seminar will cover a) major recent trends in AI, b) the difference between AI as a technology and AI as a business solution, c) various AI adoption strategies. Outcomes:

  • Understanding how to build long-term sustainable AI strategy for your business;
  • Understanding of the main challenges facing mainstream businesses during AI adoption process;
  • Knowledge of practical steps required to start using AI in your business workflows.

 

Presented by Sasha Uritsky, CEO of nmodes (https://nmodes.com). This webinar was presented on 12th Oct 2023.

Blockchain’s Role In The Changing Global Landscape Of CDNs In Esports

Blockchain technology is revolutionizing the global landscape of Content Delivery Networks (CDNs) in the esports industry by enhancing transparency, security, and efficiency. This guide explores how blockchain can optimize data distribution, reduce latency, and ensure secure transactions for in-game purchases and sponsorship deals. Learn about the potential for decentralized networks to improve user experiences and empower gamers, streamers, and content creators. By integrating blockchain solutions, esports organizations can navigate the evolving digital ecosystem, foster trust among stakeholders, and create new opportunities for growth in a competitive market.

 

Speaker: David Drake, Founder & Chairman at LDJ Capital

Data Migration

At some point, every business faces the challenge of moving data from one system to another. Whether due to mergers and acquisitions or outgrowing existing processes, data migration can be complex and daunting. This webinar discusses the challenges encountered during data migration and how the process can be simplified by following best practices.

Migrating data to a new information management system from multiple sources can often feel like a headache-inducing undertaking for businesses. Common mistakes frequently occur during this process, leading to disruptions that frustrate staff and hinder daily operations. However, successful data migration is necessary to keep pace with technological advancements and industry standards, requiring significant planning and precision from IT teams.

 

In this webinar, you will learn about:

  • How to choose the right system as a replacement
  • How to plan data migration effectively
  • Best practices for successful migration
  • How to manage and monitor the data migration process
  • How to adapt to a new system

 

About CRESCOTec

CRESCO Software Technology is a software house offering a wide range of services. With extensive experience in system integration and migration, we are implementation partners for SAGE ERP and Bitrix24 CRM. CRESCOtec remains abreast of industry trends and updates while actively seeking the latest technologies. We are already incorporating AI and Blockchain technology into our applications.

 

Speakers: 

Harish SV, Managing Director of CRESCO Software Technology FZE with over 12 years of experience in software development and expertise in ERP and CRM migrations.

Mubasshar Javed, Technical Head of CRESCO Software Technology FZE, certified PMP project manager, and SAP consultant with expertise in system migration and database management.

Drive Sales With Digital Marketing

Have you ever wondered why some people are successful while others aren’t at growing a business? With everyone working more from home, how do you reach your target customers? What does it take to use digital marketing to drive sales?

In this session, you will learn that to be successful at digital marketing and drive sales, you need to:

  1. See digital marketing as a system, not a series of one-off campaigns.
  2. Ensure your marketing addresses all stages of the buying journey.
  3. Be clear on how you will convert your visitors into action.
  4. Have clear goals and objectives, along with a plan for your marketing.
  5. Break longer-term objectives into 90-day achievable actions to improve through marginal gains.
  6. Put in place metrics and regularly review them to identify what is working and fix what isn’t.

 

Speaker: Peter Dickinson, Founder & Managing Director of KUB Ltd

Easy and Quick Ways to Introduce Industry 4.0 into Manufacturing Companies Through Large-Scale AR

This session will explore the implementation of large-scale augmented reality (AR) as a quick and effective method for introducing Industry 4.0 into manufacturing companies. We will discuss how AR enhances maintenance and logistics processes, drawing on real-world experiences from industry leaders such as Magna Steyr and Ford. Attendees will gain insights into the benefits of AR in optimizing operations, improving efficiency, and fostering innovation within manufacturing environments.

 

Speaker: Clemens Kirner, CEO, Insider Navigation (Austria)

From A Real Estate Business To The Largest, Global Innovation Ecosystem

Discover the remarkable transformation of Plug and Play Tech Center from a real estate business into the largest global innovation ecosystem. This session will delve into how Plug and Play fosters collaboration between corporates, startups, and investors to drive innovation across various industries. Participants will gain insights into the strategies and initiatives that have positioned Plug and Play as a leader in the innovation landscape, creating value and opportunities for all stakeholders involved.

 

Speaker: Leila Maria Kehl, International & Government Relations Associate at Plug and Play Tech Center

Future-Proofing Digital Strategy

The topic will discuss how to empower a brand and it’s customers with digital marketing strategies. It will focus on overcoming and dealing with the challenges faced due to frequent changes imposed by various social networking platforms affecting brands, big and small. Why one strategy fits all will never work and how to create an omni-channel strategy focused on ROI for your business and brand. Importance of tracking real-time metrics. What has changed during the year. Why is ROI more relevant than ever before today?

 

Speaker: Ananthanarayanan Venkateswaran, Founder & CEO of  Techdivine Creative Services (India)

How COVID-19 Has Pushed Digitalization from Being a 'Nice-to-Have'

How COVID-19 Has Pushed Digitalization from Being a ‘Nice-to-Have’ to a ‘Must-Have’

Even before COVID-19, digitalization was already positioned to give businesses a competitive edge. However, the pandemic has accelerated its transformation from a “nice-to-have” to a “must-have.” In this session, explore how crucial emerging technologies and in-demand soft skills are blending together to play significant roles in the new digital era. Unfold what you need to know and expect as digitalization continues to reshape the future.

 

Speaker: Isabella Wang, Chief Operating Officer of Creative House Marketing (USA)

How to Leverage Technology to Understand Consumer Needs in a Changing World?

The session will focus on the use of digital platforms, machine learning and community engagement to understand and connect with consumers. Global brands that service niche markets throughout the world cannot rely on traditional methods of lab based or recruited panel solutions to understand, track and service an increasingly diverse and fast changing consumer base. Only digital solutions, with their ability to access the far reaches of the globe and nuanced demographic segments can support the brands of tomorrow.

 

Speaker: Daniel D. Protz, Founder & CEO of FlavorWiki (Switzerland)

How to Regain Economic Sustainability for Destinations and Their Hospitality and Tourism Businesses?

In the wake of COVID-19, rapid recovery, increased resilience, reduced dependency on market-dominating platforms, and reclaiming control over visibility, reputation, and distribution are key to restoring economic sustainability for destinations and their hospitality and tourism businesses. This session will explore how democratizing digital technology and ensuring its inclusive availability can assist in achieving these goals through rapid digital transformation. Aligned with the UNWTO RestartTourism and Digital Transformation Strategy, the discussion will focus on social enterprise approaches to revitalize the industry.

 

Speaker: Thomas Mueller, Founder and CEO of rainmaker travel (South Africa)

Modernizing International Trade through Digitization

The COVID-19 pandemic has significantly impacted the trade and development landscape. Strict border restrictions implemented to curb the virus spread have caused major interruptions to trade flows and value chains. However, the pandemic also accelerated the digitalization of the economy, pushing companies to expand digitally enabled products and services while increasing funding for digital initiatives. Technology has become a crucial business component, not just for cost efficiencies but for overall resilience.

This session will examine whether the digitization of global trade can address the challenges arising from the current health crisis. Blockchain technology, with its decentralized approach and enhanced security and transparency, is seen as a potential game-changer in international trade—particularly in the financial aspect. While blockchain is not a cure-all, its core value proposition and technical infrastructure are well-suited to streamline international trade processes involving multiple actors across various regulatory frameworks. The discussion will focus on blockchain’s potential trade-related applications and its transformative impact on global trade.

 

Speaker: David Drake, Chairman, LDJ Capital (USA)

Perspectives, Trends And Statistics On The Implications And Impact Surrounding Emerging Tech

This session will provide an in-depth analysis of the latest trends and statistics related to emerging technologies and their implications across various sectors. Attendees will gain valuable insights into how these innovations are reshaping industries, influencing consumer behavior, and driving economic growth. Join us to explore the potential impacts of emerging tech and understand the landscape of future developments.

 

Speaker: Paul Claxton, Co-Founder & CEO, Erin Rapacki, Partner and Sanjay Iyer, Product Innovation Board Advisor at Reciprocity ROI, LL

Sports - Driving The Next 10 Years Of Innovation

This session explores how the sports industry is poised to be a catalyst for innovation over the next decade. Attendees will discover emerging trends, technological advancements, and creative strategies transforming sports, enhancing fan engagement, and driving economic growth. The discussion highlights how sports shape the future of entertainment and influence broader sectors through innovation and collaboration.

 

Speaker: Chad Stender, Managing Director at SeventySix Capital

Technological Developments Redefining International Trade

This session examines the impact of emerging technologies and innovations on global business practices, focusing on how they enhance productivity and efficiency in manufacturing, supply chain, distribution, and customer experience. Technologies such as AI, blockchain, and nanotechnology are reshaping these sectors, driving significant changes in operational strategies and consumer interactions.

 

Speaker: Dare Odumade, Founder/CEO of Chekkit (Nigeria)

Technological Developments Redefining International Trade

This session explores the significant evolution of technology infrastructure and applications year over year. It examines how various participants—large corporations, startups, financial institutions, government agencies, consulting firms, and investment firms—benefit from ongoing technological advancements and adapt to the changing landscape.

 

Speaker: Sebright Chen, Founder and Chairman of Summer Atlantic Capital (Hong Kong)

The Future Of Challenger Banks

This session delves into the evolving landscape of challenger banks and their role in transforming the financial services industry. It explores the unique advantages these digital-first banks bring, such as enhanced customer experience, innovative products, and competitive pricing, as well as the challenges they face in an increasingly crowded market. Attendees will gain insights into the future trends and opportunities that lie ahead for challenger banks as they seek to carve out their niche in the financial ecosystem.

 

Speaker: Arcady Lapiro, Founder & CEO at Agora Services

The Future of Human Communication is Virtual

A year after the global pandemic hit, we find ourselves burnt out with ‘Zoom fatigue’ and missing human communication and collaboration in a more visceral way. Virtual, Augmented and Mixed Reality (XR) technologies are emerging as the solution to a problem we never knew we had. In this talk, you will understand the truly transformative power of XR technologies and how they are creating real ROI to organizations large and small. You will also learn how the 3D spatial web is truly the future of human communication and how you can start taking advantage of this today.

 

Speaker: Alan Smithson, Co-Founder of MetaVRse (Canada)

Using Artificial Intelligence to Go Global with Social in a Virtual World

With over 4 billion people on social media, this channel can no longer be ignored. Whether you are a small business owner or a global enterprise, social media is woven into our everyday lives. However, if you’re not leveraging A.I. in your social selling strategy, your competition will leave you far behind.

 

In this session, you will learn:

  • What it means to be successfully social in a corporate world.
  • Why social selling must be an essential component of your social strategy.
  • The importance of giving your employees a voice to activate and sell through their networks.
  • How A.I. is key to creating “smart” social messaging for employees.
  • The importance of data to understand if what you are doing is working.

 

Speaker: Alexander Low, Head of Enterprise Strategy & Operations at Lately.AI (USA)

Using Digital Technology to Fill Your Critical Roles Now

If you are finding it difficult to fill your critical roles, you are not alone. Now is the time to find ways of working smarter when attracting job seekers. Video technology can help. One minute of video is worth 1.8 million words, portraying a message that a text job description cannot. It shows and tells your story and the people who contribute to the organization’s success. Tracking your recruiting efforts can help you determine where you are getting the best results and where you can post your job openings to better diversify the people you reach. Learn more in this presentation with real-life case studies.

 

This webinar will discuss the following:

  1. Leveraging social and digital to hire more efficiently
  2. What does the data show: global case studies
  3. SEO data and impact on hiring
  4. Learning impact of video vs. text

 

Speakers: Lindsay Stanton, President & Board Member at Digi-Me

Why Conversational AI Has Become the #1 Tech Trend

Conversational AI has emerged as the leading tech trend due to its ability to enhance user experiences and streamline interactions across various platforms. As businesses increasingly prioritize customer engagement, Conversational AI technologies, such as chatbots and virtual assistants, are transforming communication by providing instant, personalized responses. This trend not only improves efficiency in customer service but also enables organizations to gather valuable insights from user interactions. By integrating Conversational AI, companies can foster stronger relationships with their customers, making it a critical component of modern digital strategies.

 

Speaker: Tania Peitzker, Company Director & Chief Evangelist – AI Bots as a Service / AI Baas (Germany)

Building Your Go-To-Market Strategy

Navigating the evolving technology landscape: essential insights for startups to succeed in a Cloud-First Era. The following topics are covered:

  • Changes in how enterprises explore, procure, and consume technology since the early 2000s
  • The impact of cloud technology on startup growth and market complexity
  • Challenges for startups in differentiating themselves and building trust with enterprise leaders
  • Why enterprise leaders prefer established software brands for technology solutions
  • The importance of crafting a solid Market Definition and Go-To-Market (GTM) Strategy for startups

 

Speaker: Anand Muralidaran, Founder and CEO at Iconic Mindset LLC

Showcase Your Thought Leadership

Position yourself as an industry leader by hosting a webinar through the International Trade Council’s platform. Share your expertise, generate leads, and connect with a global audience of trade professionals looking for insights and solutions.