Past Startup-Related Webinars

An Example Of Innovation In Investment Management: A Startup Mindset Brings Success Across All Business Types And Business Sizes

This session explores how adopting a startup mindset can drive innovation in investment management, leading to success across various business types and sizes. By embracing flexibility, agility, and creative problem-solving, companies can better navigate challenges and seize new opportunities. Attendees will gain insights into effective strategies and best practices that foster a culture of innovation, ultimately enhancing performance and competitiveness in the investment landscape.

 

Speaker: Nick Elward, Senior Vice President, Head of Business Development and ETFs at Natixis Investment Managers – US Distribution

Basics Of Fundraising Term Sheet And Shareholders Agreement

This session provides an overview of the fundamentals of fundraising term sheets and shareholders’ agreements. Participants will learn about the key components and terminology involved in creating these essential documents, which serve as the foundation for successful fundraising efforts and investor relationships. The discussion will cover important considerations for both entrepreneurs and investors, helping to navigate the complexities of fundraising while ensuring clear communication and alignment of interests among all parties involved.

 

Speakers: Charles To, Partner at ELLALAN, and Justin R. Pollak, Partner at Davis & Gilbert LLP

Building Vibrant Startup And Venture Ecosystems From Scratch In Communities Outside Traditional Venture Hubs

This session explores strategies for building vibrant startup and venture ecosystems in communities outside traditional venture hubs. Participants will learn how to foster innovation and entrepreneurship by leveraging local resources, engaging stakeholders, and creating supportive networks. The discussion will highlight successful case studies and practical approaches to cultivate a thriving ecosystem that encourages collaboration, investment, and growth, ultimately empowering startups to flourish in diverse environments.

 

Speaker: Joe Kirgues, Co-Founder at gener8tor

Create A Winning Experience To Grow Your Business

This session focuses on creating a winning customer experience to drive business growth. Participants will explore key strategies for enhancing customer engagement, satisfaction, and loyalty. The discussion will cover the importance of understanding customer needs, implementing effective feedback mechanisms, and leveraging technology to streamline interactions. Attendees will gain insights into building a customer-centric culture that fosters innovation and long-term success, ultimately leading to increased revenue and market share.

 

Speaker: Ralph Cummins, President & Managing Director at EMM Group 

Designing The Absolute Best Business

This session delves into the principles of designing an exceptional business that thrives in today’s competitive landscape. Participants will explore strategies for creating a strong organizational culture, fostering innovation, and enhancing customer experiences. The discussion will cover essential elements such as aligning business goals with customer needs, implementing agile practices, and utilizing data-driven decision-making. Attendees will learn how to build a resilient business model that adapts to changing market dynamics and drives sustainable growth.

 

Speaker: Rich Batchelor, Chief Change Agent at Capillary Consulting

Digital Venture Building - B2B Plays For Startups

This session focuses on the concept of digital venture building, specifically targeting B2B strategies for startups. Participants will explore innovative approaches to creating and scaling digital businesses in the B2B sector. The discussion will highlight best practices for identifying market opportunities, developing effective value propositions, and leveraging technology to enhance operational efficiency. Attendees will gain insights into building strategic partnerships, optimizing customer acquisition, and driving long-term growth in a competitive digital landscape.

 

Speakers: Imran Haque, Founding Partner and Hang Li, Partner at Mentors Fund

Exciting Your Business: Expectations To Manage

This session explores the crucial aspect of managing expectations in business to drive success and foster growth. Participants will learn strategies for aligning internal and external stakeholder expectations, creating a culture of transparency, and effectively communicating business goals. The discussion will cover techniques for managing challenges and leveraging opportunities while maintaining enthusiasm within teams. Attendees will gain valuable insights into setting realistic expectations and developing a proactive approach to navigate the dynamic business landscape.

 

Speaker : Andries Jacobs, Founder at PDO Solutions Ltd.

Exploiting the Energy Transition – Opportunities for Start Ups

This session focuses on the transformative opportunities presented by the energy transition for startups. It will delve into the emerging trends in renewable energy, sustainable practices, and innovative technologies that are reshaping the energy landscape. Participants will explore strategies for harnessing these changes to drive business growth and create impactful solutions. Key topics will include identifying market gaps, leveraging partnerships, and understanding regulatory environments to capitalize on the evolving energy sector. Attendees will leave with actionable insights to position their startups effectively within this dynamic industry.

 

Speaker: Jack Shearman, CEO at UMS Group

Growing And Scaling Your Startup Amidst Covid-19

This session explores strategies for growing and scaling startups during the challenges posed by COVID-19. Participants will learn how to adapt their business models to the changing landscape, leverage digital tools for enhanced operations, and identify new market opportunities. The discussion will cover best practices for maintaining customer engagement, optimizing resources, and fostering innovation in uncertain times. Attendees will gain valuable insights into navigating the complexities of the pandemic while positioning their startups for sustainable growth and success.

 

Speaker: Tonya McNeal-Weary, Managing Director at IBS Global Consulting, Inc. 

How To Build a High Value Global Brand?

This session focuses on the essential strategies for building a high-value global brand. Participants will explore the key components of brand identity, including messaging, visual elements, and cultural sensitivity. The discussion will cover effective market entry strategies, the importance of customer engagement, and the role of digital marketing in enhancing brand visibility. Attendees will gain actionable insights into creating a cohesive global brand that resonates with diverse audiences and drives long-term success in international markets.

 

Speaker: Dagmara Szulce Global Managing Director at the International Advertising Association (USA)

How to Build USP in Four Easy Steps?

A Unique Selling Proposition (USP) is the key differentiator that tells customers why they should choose your company over the competition. Your ability to leverage this competitive advantage is crucial for attracting customers and achieving success.

The main question to address is: Why you? Why should someone hire you or buy your product or service? If you haven’t done your homework, you might resort to claims like your product is cheaper, better, or longer-lasting, which your competitors may already be using. Without a strong USP, your business risks blending in with the crowd, judged primarily on features and price. This means you cannot command premium prices or achieve significant sales until you either reduce your prices or enhance your offerings.

In this session, you will learn how to identify and develop your USP effectively, ensuring your business stands out in a competitive market.

 

Speaker: Harish K Saini, Director of Recherche Digital (India)

How To Start A Startup... With Just An Idea

Starting a startup can seem daunting, especially when you only have a single idea. However, with the right approach and resources, you can transform your concept into a thriving business. This guide will explore essential steps, from validating your idea and creating a business plan to securing funding and building a strong team. Whether you’re a first-time entrepreneur or looking to refine your approach, learn how to navigate the startup landscape and turn your vision into reality.

 

Speaker: Chris Joyce, Founder & CEO at GUSHER 

Is Your Brand Positioned for Export?

Determining whether your brand is positioned for export is crucial for expanding into international markets. This guide will help you assess your brand’s readiness by examining key factors such as market research, competitive analysis, compliance with regulations, and cultural adaptability. Learn how to leverage your unique value proposition and develop effective marketing strategies that resonate with foreign audiences. Whether you’re a small business or an established company, discover the steps to successfully navigate the complexities of exporting and seize new opportunities for growth.

 

Speaker: Jean-Pierre Lacroix, President, SLD (Canada)

Key Takeaways from Launching My Global SaaS Business

Launching a global SaaS (Software as a Service) business is an exciting journey filled with valuable lessons. This guide outlines the key takeaways from the experience, highlighting essential strategies for success, including market research, understanding customer needs, building a scalable infrastructure, and effective marketing techniques. Additionally, learn about the importance of adapting to different cultural contexts and regulatory environments. Whether you’re a seasoned entrepreneur or a newcomer to the SaaS industry, these insights will help you navigate challenges and maximize growth potential in the global market.

 

Speaker: Alexander Isora, CEO and founder at Unicorn Platform (Russia)

Keys to Success in Startup + Corporate Partnerships

Establishing successful partnerships between startups and corporations can drive innovation and growth for both parties. This guide explores the keys to creating fruitful collaborations, including understanding mutual goals, fostering open communication, and leveraging each other’s strengths. Learn how to navigate the complexities of partnership agreements, maintain flexibility in collaboration, and build trust to foster a productive working relationship. Whether you’re a startup seeking resources or a corporation looking to tap into new ideas, these insights will help you unlock the full potential of your partnership for mutual success.

 

Speaker: Neal Hansch, CEO at Silicon Foundry 

Maximizing the Value of Your Business for Sale/M&A

Maximizing the value of your business for sale or merger and acquisition (M&A) is crucial for securing the best deal. This guide outlines key strategies to enhance your business’s appeal to potential buyers, including optimizing financial performance, strengthening operational efficiency, and highlighting unique selling points. Learn how to prepare thorough documentation, conduct market analysis, and engage professional advisors to navigate the complexities of the M&A process. Whether you’re planning to sell in the near future or just exploring your options, these insights will help you position your business for a successful transaction and achieve your financial goals.

 

Speaker: Michael E.S. Frankel, Managing Director at Deloitte Investments LLC

Positioning Is Vital For Growth Of Your Start-Up

Effective positioning is essential for the growth of your startup, as it defines how your brand is perceived in the marketplace. This guide explores the critical elements of positioning, including identifying your target audience, understanding competitors, and articulating your unique value proposition. Learn how to create a compelling brand narrative and develop targeted marketing strategies that resonate with your audience. By mastering positioning, you can differentiate your startup, attract customers, and drive sustainable growth, setting a solid foundation for long-term success.

 

Speaker: Meera Tenguria, Founder & CEO at Aarohan Communication

Raising Funds to Help Your Business Go International

Raising funds to support your business’s international expansion is a crucial step in reaching global markets. This guide outlines various funding strategies, including venture capital, angel investors, government grants, and crowdfunding, tailored specifically for businesses aiming to go global. Learn how to create a compelling pitch that highlights your growth potential, market opportunities, and competitive advantages. Additionally, discover the importance of building a strong business plan and establishing relationships with financial institutions. By effectively securing the necessary capital, you can navigate the challenges of international growth and position your business for success in the global marketplace.

 

Speaker: Ulyana Shtybel, Chief Capital Officer of HighCastle (United Kingdom)

Starting A Business During A Pandemic

Starting a business during a pandemic presents unique challenges and opportunities. This guide explores strategies for navigating uncertain economic conditions, including identifying emerging market trends, leveraging digital tools, and adapting to changing consumer behaviors. Learn how to develop a resilient business model, manage cash flow effectively, and build a strong online presence to reach your target audience. With insights on overcoming obstacles and capitalizing on new opportunities, this guide will help aspiring entrepreneurs launch successful ventures even in the most challenging environments.

 

Speaker: Mark Fechner, Owner & Founder at MFCoaching

The Funding Landscape - What Type of Funding, How and When?

Understanding the funding landscape is essential for entrepreneurs seeking to finance their business ventures. This guide breaks down the various types of funding available, including bootstrapping, angel investors, venture capital, crowdfunding, and traditional loans. Learn how to assess which funding option aligns best with your business goals and stage of development, as well as the appropriate timing for seeking investment. Gain insights into crafting a compelling pitch and the importance of building relationships with potential investors. By navigating the funding landscape effectively, you can secure the resources needed to grow and sustain your business.

 

Speaker: Henry Ogbuagu, Founding Partner at Vencapital LLC

The Future of a Brand Promise: Positioning Your Brand for Success

Gone are the days of shiny “cause marketing” campaigns, which have become a prerequisite in today’s market. Now, brands are held accountable for truly living their values and committing to purpose-driven impact every single day. There is a better way for brands to conduct business and for consumers to use their dollars to invest in the future. This session examines how companies can leverage values, action, and impact to craft a durable brand promise that contributes positively to the world and positions them for long-term success.

In this session, attendees will learn about:

  • What a brand promise is
  • Who cares about a brand promise
  • How to set your brand apart
  • How to create a brand promise that positions a company for long-term success

 

 Speaker: Anna Madill, Founder and CEO of Avenue (USA)

Building Your Go-To-Market Strategy

Navigating the evolving technology landscape: essential insights for startups to succeed in a Cloud-First Era. The following topics are covered:

  • Changes in how enterprises explore, procure, and consume technology since the early 2000s
  • The impact of cloud technology on startup growth and market complexity
  • Challenges for startups in differentiating themselves and building trust with enterprise leaders
  • Why enterprise leaders prefer established software brands for technology solutions
  • The importance of crafting a solid Market Definition and Go-To-Market (GTM) Strategy for startups

 

Speaker: Anand Muralidaran, Founder and CEO at Iconic Mindset LLC

Showcase Your Thought Leadership

Position yourself as an industry leader by hosting a webinar through the International Trade Council’s platform. Share your expertise, generate leads, and connect with a global audience of trade professionals looking for insights and solutions.