Past Marketing-Related Webinars

The webinar is about “practical lessons” learned by us as an international export development consultant working in emerging markets. The audience are business representatives from manufacturing and/or service sectors. The goal is to share a betterunderstanding of the B2B missions from emerging markets and how to achieve better results using this tool.

Presented by Dr. Cornel Coșer, CEO, Partner, Gateway&Partners Moldova and Romania. This webinar was presented on the 30th of May 2024.

Culture trumps Strategy every time” and this is especially true in penetrating Small Island Developing States. What are the strategies for securing the necessary information? Who can you trust? What are the political and other pitfalls to avoid? How do I find reputable partners? Why aren’t my emails being returned? How do I deal with ethical concerns? Why is my product not being accepted in the market? Learn this and more from a “Road Warrior” of many years who will take you into the streets to get the answers you need.

Presented by Robert C. Scott, CITP, JP, General Manager of Lifespan Co. Ltd. (https://lifespanspringwater.com). This webinar was presented on the 25th of April 2024.

Transcreation is “not” translation and “one size fits all” content never worked. Establishing businesses in diverse markets requires an innate understanding of the demographics present in those markets. The webinar will be a lecture on transcreation; helping to identify its unique role in content and communication strategy that resonates across languages and cultures. It will help you to appreciate cultural nuances and avoid common pitfalls when adapting your message to localised audiences and gaining global impact. We will focus on the effectiveness of your content on the target demographic culture.

Who should attend?

• CEO’s, CXOs, founders, business owners, and executives responsible for international trade and expansion.
• Sales and marketing development professionals who interact with diverse clients.
• Product managers and developers seeking to map audience interaction pathways.
• Anyone involved in cross-border business who wants to improve their business prospects.

Presented by Chitraparna Sinha, Founder of Lekhak.xyz (https://lekhak.xyz). This webinar was presented on the 6th of March 2024.

Unlock the secrets behind the occasional pitfalls of innovative marketing. Join us for an insightful exploration into the world of cutting-edge marketing strategies and discover why, at times, the most innovative approaches fall short of expectations. By attending the webinar, participants will gain a wealth of insights and actionable strategies that can significantly impact their approach to innovative marketing.

Presented by Didier Rooms, Founder of ADD-Design (https://www.add-design.be). This webinar was presented on the 29th of February 2024.

In the B2B world, many companies produce corporate videos that are more yawn-inducing than engaging, resembling static print brochures rather than captivating media. These videos often fade into the background, dismissed as boring by expectant audiences. But imagine flipping the script and crafting a corporate video that truly captivates. This isn’t just about making content; it’s about creating an immersive experience that elevates your brand recognition and drives sales. The secret? Crafting a narrative that resonates, employing stunning visuals, and delivering a message that sticks. When done right, your investment in corporate video transcends mere expenditure—it becomes a spectacular catalyst for brand vibrancy and a significant boost in sales. It’s about transforming the mundane into the magnetic, making your brand not just seen, but truly unforgettable.

Presented by Jay Soo, CEO of Moving Bits Pte Ltd (https://movingbitsonline.com). This webinar was presented on the 31st of January 2024.

This webinar is intended to educate the audience on the upcoming Metaverse technologies of the future. Participants will be able to understand the Metaverse and its features. Learn the benefits of Metaverse across a variety of industries. Visualize the new way of businesses and prepare themselves for the new technologies.

Presented by Vikrant Argade, Director of 24 Media Films Pvt. Ltd. (https://www.24mediafilms.com). This webinar was presented on 18th of October 2023.

This webinar is fundamentally to share my actual experience as an entrepreneur of how I developed a vision for a long-term sustainable business. For over 30 years of experience as an entrepreneur starting a business from zero with no capital to an Internationally recognized business as a food manufacturer. In this webinar, I will candidly share my experiences from “The University of hard knocks “which will involve experiences and wisdom drawn from “impossible “challenges faced along the way of running the business. I will highlight key principles and attitudes which on hindsight contributed to the success or failure of the business. These are not text book theories and principles but actual hands-on lessons learnt along the way.

I hope those who are facing challenges in the current market uncertainty will be inspired to “cross the bridge “and those who are at the start up stage will be more prepared to face the challenges ahead. When I started the business, I had no capital, no experience in Food technology, no knowledge of manufacturing and only a plain simple foodie with a financial background! Also, I started late in business as I was in the corporate world with EXXON for over 11 years and then with Sime Plantations for another 3 over years, before I decided to be on my own. If you want to see the real stuff instead of some theories, this webinar is for you!

Presented by Mickey Quah Kim Bong, Managing Director of Care Food Industries Sdn Bhd (https://carefood.com/index.html). This webinar was presented on 18th of October 2023.

We will provide a brief introduction to the essential points to consider when entering a new market and how to lay the groundwork for success by investing time and money wisely. Key topics include: understanding the new global landscape, selecting the right markets, conducting research and market testing, finding reliable trading partners, protecting your interests before shipping stock, evaluating the financial security of your trading partner, and safeguarding intellectual property. This presentation offers practical, step-by-step advice for those looking to venture into international expansion.

Speaker: John Michael Wright, Director of Lawbiz Consulting Group UK Limited and author of Powerful Business Rules, Extraordinary Results (UK & Mexico)

Companies of all sizes often enter overseas markets without a well-developed market plan or adhering to best practices for market entry, leading to failure or even collapse. This presentation addresses key questions: What triggers a company to explore overseas markets? How are these markets typically selected, and how should they be chosen? What essential data must you gather before entering a market, and where can you source and evaluate it? Additionally, the presentation will cover the procurement side, assessing international procurement strategies and supply chains for both owned production and third-party sources. Through real-world examples, you’ll learn how to approach international market expansion successfully.

Speaker: Lawrence P. Howorth, Director, Mayor’s Office of International Business and VP International Business Development, President & Founder at HOWORTH International (USA)

Crowdfinancing is an innovative way for businesses to attract new customers and increase revenue streams. In this presentation, Daryl Hatton will explore how businesses can leverage crowdfinancing to engage with potential customers, build community support, and generate funding for new projects or products. Key topics will include:

• Understanding different types of crowdfunding models
• Strategies for creating a compelling crowdfunding campaign
• The role of marketing and community engagement in crowdfunding success
• How to turn backers into loyal customers post-campaign
  Daryl will provide actionable insights and real-world examples to help businesses maximize the benefits of crowdfinancing.

Speaker: Daryl Hatton, Founder & CEO at ConnectionPoint Systems Inc.

In an era where data reigns supreme and algorithms dictate marketing strategies, the importance of human behavior in market research is often overlooked. This presentation by Steve Connelly emphasizes the need for a balanced approach that values both technological insights and anthropological understanding. Key points include:

• The dangers of over-relying on data and algorithms in decision-making
• Understanding the emotional and illogical nature of human buying behavior
• The significance of observation versus mere information
• Why every data scientist needs an anthropologist to provide a holistic view of market dynamics
  Steve will challenge the current trends in market research and advocate for a more integrated approach that combines data analysis with human insights, fostering a deeper understanding of consumer behavior.

Speaker: Steve Connelly, President and Copywriter at Connelly Partners (USA)

In today’s competitive landscape, effective franchise marketing demands a comprehensive approach that brings together SEO, public relations, and digital strategies. Matthew Jonas will guide you through the essential practices that can elevate your franchise marketing efforts. Key topics include:

• Understanding the importance of aligning franchisees with your brand values
• Strategies for storytelling to enhance brand strategy and engagement
• Leveraging SEO techniques to improve online visibility and reach the right audience
• Utilizing digital platforms to effectively communicate your brand message
  This presentation will provide valuable insights on how to attract business-minded individuals who can contribute to the successful growth of your franchise, ensuring a cohesive and flourishing professional family.

Speaker: Matthew Jonas, President & Co-founder at TopFireMedia (USA)

In today’s rapidly changing global landscape, establishing and nurturing international partnerships is more crucial than ever. David C. Luna will share his expertise on how to navigate the complexities of building effective collaborations across borders. Key discussion points will include:

• Strategies for identifying and selecting the right international partners
• Best practices for fostering trust and communication in cross-cultural relationships
• Adapting to economic and political fluctuations that can impact global partnerships
• Leveraging technology to enhance collaboration and streamline operations
  This presentation aims to equip businesses with the tools and knowledge needed to thrive in an unpredictable environment, ensuring sustainable growth through strategic international alliances.

Speaker: David C. Luna, VP of Global Sales and Marketing at ORION Fans/Knight Electronics (USA)

YouTube has emerged as the second largest search engine after Google, yet a staggering 65% of search terms currently lack video content. This gap presents a unique opportunity for brands, especially smaller ones, to leverage user-generated video. With 2.5 billion high-definition smartphones in circulation, your product is likely to have been captured in action by enthusiastic brand advocates. In this session, Justin Wastnage, CEO of the user-generated video content platform Vloggi, will share insights on how to effectively source, manage, and incorporate video clips from your customers into your marketing strategy. Learn how to harness the power of authentic customer experiences to elevate your brand’s visibility and engagement.

Speaker: Justin Wastnage, CEO and Founder at Vloggi (Australia)

In today’s rapidly evolving marketplace, digital innovation is not just an option; it’s a necessity for brands aiming to thrive. This presentation will delve into how digital technologies are transforming brand strategies and enhancing customer experiences. We will explore key innovations that are shaping brand impact and discuss practical approaches for integrating these technologies into your brand strategy. Learn how to leverage digital tools to strengthen your brand presence and drive sustainable growth in an increasingly competitive landscape.

Speaker: Aarti Thakkar, Founder and Managing Director at Logisyntax (India)

In the competitive landscape of export and import businesses, having a robust digital marketing strategy is essential for success. This presentation will cover the key aspects of digital marketing tailored specifically for small and medium enterprises (SMEs). J C Sum, a Strategy Consultant at Evolve & Adapt, will explore effective inbound and outbound online marketing strategies, providing practical insights on how SMEs can leverage digital platforms to enhance their visibility, engage customers, and drive growth. Join us to learn how to effectively navigate the digital marketing landscape and maximize your business’s potential.

Speaker: J C SUM, Strategy Consultant at Evolve & Adapt (Singapore)

In today’s data-driven landscape, organizations must leverage digital data and market research to inform critical business decisions. This presentation will focus on how to effectively use data to empower decision-making, transforming complex information into actionable insights. We will discuss strategies for using data to inform launch, marketing, product development, and investment decisions. Attendees will gain valuable knowledge on harnessing data to drive business success and enhance strategic planning.

Speaker: Cronja Hultin, Managing Director North America at Whispr Group (USA)

We will explore the numerous ways businesses can leverage LinkedIn to find customers globally. From utilizing free profiles to upgraded options, attendees will learn how to effectively navigate LinkedIn’s features, including Groups and search filters, to connect with potential foreign clients. The presentation will also cover the controls in place on the platform and best practices for optimizing LinkedIn for global customer acquisition. Join us to discover how to expand your reach and grow your international customer base using this powerful networking tool.

Speaker: JP Van Dyke, President at JAC Consulting, LLC (USA)

Learn strategies for ensuring your brand’s longevity in an evolving market. The following topics are covered:

• Building a Resilient Brand – Techniques to withstand market changes.
• Innovation and Adaptability – Staying ahead with creative strategies.
• Digital Transformation – Utilizing technology to future-proof your brand.
• Sustainability and Growth – Balancing brand growth with sustainability.

Speaker: Robert Jendrzejczak, Founder at New Street (Canada)

This webinar is designed for busy executives and business owners seeking to enhance their brand and thought leadership through a professionally ghostwritten book. The following topics are covered:

• Why Ghostwriting? – Benefits of using a ghostwriter to position yourself as an expert.
• Pros and Cons of Ghostwriting – Weighing the advantages and potential drawbacks.
• Finding and Hiring a Ghostwriter – Tips on sourcing the right professional.
• Maximizing Your Book’s Impact – Using your book for lead generation and branding.

Speaker: Dr. Durdana Starns, Managing Partner at CaryPress International Books

We will be covering how to maximize both content budgets and the content produced. Content can be a large source of waste both in the budgeting and bandwidth for a marketing team. Ensuring content planning will be effective depends on a strong grip on the current customer base interests, the perspective customer or fan lifestyles and aspirations, and the utilization of existing networks within the team as well as the ability to develop new contacts efficiently.

Speaker: Ben Classen, Agency Director of Skeleton Key Agency

Understanding the importance of effective pricing strategies for business success: key insights for achieving sales goals. The following topics are covered:

• The critical role of pricing in determining product success and sales volume
• Strategies for developing a strong pricing framework to drive company growth
• Consequences of incorrect pricing and its impact on sales and value delivery
• In-depth exploration of pricing strategies to optimize product positioning

Speaker: Shan Cladvi, Co-founder at Optiin.com

International Market Research : Global Perspectives around Product, Marketing and Innovation

B2B companies are experiencing a transformative shift in their revenue streams driven by new use cases, technologies, clients, partnerships, and markets. While understanding immediate clients is essential, many businesses overlook a critical factor: the interconnectedness of their clients and their clients’ clients. This growing entanglement creates a complex ecosystem where unknown adjacencies can significantly impact revenue.

In this evolving landscape, future revenues can be better predicted by analyzing underlying revenue shifts, interconnections, and the “unknown unknowns” that emerge. Identifying these interconnections can unveil new revenue opportunities and help mitigate potential blind spots. However, obtaining actionable insights into these adjacencies can often be challenging due to constraints in time and budget.

To fully realize an organization’s potential, it is crucial to optimize the capabilities of all functions, including sales, marketing, product development, and mergers and acquisitions (M&A) decisions.

Speaker: Shriram Padale, Associate Partner (CEO Office) of MarketsandMarkets (India)

In today’s interconnected world, successfully entering and thriving in global markets requires strategic planning and execution. Companies must develop comprehensive approaches that encompass market research, localization, and cultural awareness to meet diverse consumer needs. Leveraging innovative technologies and building strong partnerships are also essential for navigating complex international landscapes. This session explores key strategies for expanding globally, maximizing market potential, and overcoming challenges to achieve sustainable growth.

Speaker: Pablo Ferrero, President, Flat World Communication (USA)

This session focuses on essential strategies for businesses aiming to thrive in international markets. It covers the importance of market research, understanding cultural nuances, and adapting products to local preferences. Attendees will gain insights into effective entry strategies, partnership development, and leveraging technology to enhance global operations. Discover how to navigate challenges and seize opportunities for sustainable success on the global stage.

Speaker: McNeal-Weary, Founder and Managing Director of IBS Global Consulting (USA)

Brand positioning is the navigation to expand the market, and it is also a solution to lay the foundation for brand communication. If the brand cannot be effectively positioned to convey the personality and image recognized by consumers, it cannot stand out from the massive market in China. Therefore, we will show you the reason why we must first figure out brand positioning briefly and then we will also introduce China’s best practices to show how to take a step by step brand positioning strategy in China.

Speaker: Wendy Chen, Head of Digital Products at ChoZan (China)

In today’s fast-paced world, instant access to anyone raises a crucial question: what message will you convey, how will you communicate it, and will it resonate? Merely knowing your identity and offerings isn’t sufficient; to foster engagement, you need to inspire. This session will guide you in crafting an inspiring narrative that captures your audience’s attention, even if it requires speaking a language outside your comfort zone. Learn the key elements needed to successfully reach and connect with your target market through compelling storytelling.

Speaker: Nathan Kievman, CEO of Linked Strategies (USA)

Customer engagement is pivotal in driving purchase decisions, loyalty, and revenue growth. Successful companies recognize that creating engaging customer experiences serves as a competitive differentiator. This session will explore the key elements for unlocking this success, including the importance of data as the foundation for customer engagement, how artificial intelligence can enhance engagement strategies, and the tangible bottom-line impact of fostering meaningful customer experiences. Discover actionable insights to elevate your customer engagement efforts and drive sustainable business growth.

Speaker: Josh Francia, Chief Growth Officer of Blueshift (USA)

Customer experience is a critical aspect that every business must prioritize, whether engaging in outbound activities or welcoming customers to a storefront. Creating a series of meaningful moments during initial interactions is essential for encouraging purchases of your products or services. However, the customer experience doesn’t end there; this is where the real magic happens. Positive experiences with your product or service lead customers to share their satisfaction with friends and family, leave glowing reviews, and promote your brand in public. Ultimately, exceptional customer experiences can foster loyalty, prompting customers to attend events, collect merchandise, and defend your brand against competitors. Everything begins with delivering a great customer experience.

Speaker: Kushal Kahar, Founder & CEO of PulsAero (India)

Speaker: Jeffrey Schmidt, President at DeepSky Business Building

Unlock the secrets to boosting your online sales without increasing your advertising budget. In this session, learn why 98% of your visitors don’t convert and discover effective strategies to turn them into loyal customers.

Speaker: Faisal Hourani, Founder of WebMedic (Malaysia)

How To Overhaul Your Digital Brand For a Post-Covid Business Environment

Covid has accelerated trends in digital business practices such as remote working, digital events, e-commerce, and reliance on digital channels for generating new leads and sales. Although these practices may drop off slightly post-covid, they will not disappear. They will continue to change the business landscape in the long term. Brands must adapt to stay competitive in this new digital business environment. This presentation will focus on affordable and easy-to-implement changes that B2B and traditionally face-to-face businesses can make to optimize their digital presence for effective communication, lead generation, and sales.

Speaker: Matthew Sherrod Gibson, CEO of UpThink   (Hong Kong)

In 2021, 90% of the U.S. population is online, and 87% of all purchase decisions begin with an online search. The global pandemic has accelerated internet usage, leading to a significant shift toward remote work, digital socializing, and increased time spent online. Yet, many businesses struggle to capture the attention of their ideal customers and convert them into buyers. In fact, 9 out of 10 businesses that attempt this are doing it wrong—spending too much for too little and missing out on up to 97% of their potential market.

If you’re looking to reach more customers, establish authority in your marketplace, and gain a competitive edge, there has never been a better opportunity than now. In this session, discover effective strategies that will empower you to achieve just that.

Speaker: Devin Schumacher, Founder & Head of Growth at SERP Co (USA)

Your CRM is the most critical component to running your business, and if it isn’t pulling in all your sales, marketing, and customer service data, you’re missing vital information. This talk will cover strategies and tactics to help you set up your CRM so that it works to help you manage expansion and distributed teams. You’ll learn about customer journey mapping, target market segmentation, personalization, and how to find the right tools to help you leverage automation software to work efficiently and scale out with minimum labor expense.

Speaker: Lars Helgeson, Founder & CEO of GreenRope (USA)

In today’s fast-paced digital landscape, leveraging keyword research is essential for identifying emerging trends and opportunities for your business. Surprisingly, many individuals overlook the importance of consistently researching the evolving needs of their target audience. Understanding product-market fit is crucial, especially when launching a new business or product line. But what happens when your new venture is the first of its kind in the market?

In this insightful talk, you’ll discover how to harness keyword data from Google to uncover new business opportunities and trends, even if those opportunities don’t have a name yet.

Speaker: Jesse Ringer, Founder of the Method and Metric SEO Agency (Canada)

In today’s business landscape, personal influence is a powerful tool for making a positive impact on the world. The key to harnessing this influence lies in shifting your focus from what you can gain to what you can give. In this session, I will share actionable steps to access, utilize, develop, and expand your influence for maximum impact on your business while contributing to a better world.

The emphasis will be on relationship building, aimed at cultivating highly effective and strategic business networks. We will explore the growing awareness among business leaders that while personal and business influence is crucial for success, it must be wielded in a socially responsible manner.

This session serves as a powerful antidote to the outdated notion that “greed is good.” While success and power are valuable, they become truly meaningful when used to give back. Participants will learn how to constructively leverage their influence to create lasting positive change.

Speaker: Gary C. Laney, Founder and CEO of Success Masters (USA)

Explores strategies for recognizing key competitors in the market and leveraging insights from their successes and challenges to enhance business performance and drive innovation. Emphasizes the importance of staying agile and informed in a competitive landscape.

Speaker: Jason Kraus, Partner at EQx Fund

In today’s digital age, personal branding is essential for business success, as people connect with individuals rather than just companies or brands. This presentation highlights the importance of marketing your personal brand alongside your products and services to stand out from the competition. You will learn how to leverage personal branding in the digital space to maximize business value and discover why integrating the personal branding of CEOs and employees is critical to your international sales strategy. Additionally, a 7-question framework will be provided to help you develop your personal brand strategy.

Speaker: Olesija Saue, Business strategist/partner at Goal Marketing, certified executive coach, personal branding expert, and co-author of the book on personal branding The Brand Named You (Estonia)

This session explores the key elements needed to ensure your brand is strategically positioned for long-term success in a competitive market. Discover actionable insights to enhance your brand’s impact and growth potential.

Speaker: Ilan Geva, Founder of Ilan Geva & Friends (USA)

Understanding the African marketplace – key metrics to consider in your market research

The African continent is a sleeping giant, full of untapped potential and resources. A majority of the economies in the continent have been growing exponentially over the years to a point where the largest economies of the world have been eyeing the continent as a reservoir of business opportunities aside from its limitations. However, unclear of the size of the consumer market and other indicators due to lack of information and insights have kept some foreign investors at bay. That is where we at Kasi Insight come in, we help businesses in the continent and externally understand the African people; audience, and in turn the African market so as to be able to capture the opportunities and be successful. Africa is the next growth market and with the right insights, businesses can equip themselves with the tools and strategies to move Africa forward.

Speaker: Yannick Lefang, Founder and CEO of Kasi Insight (Canada)

The U.S. property market is highly sought after by real estate investors due to the exponential appreciation in property values and guaranteed yields. However, international investors often choose to purchase in cash, which could be better utilized elsewhere for higher returns. They frequently refrain from procuring mortgages due to information gaps, the lack of a streamlined process offered by mainstream banks, and complexities such as the absence of U.S. credit history or foreign income.

According to the National Association of Realtors, “Mortgage financing tends to be a major problem for non-resident international clients due to financial profiles that differ from those typically presented by domestic residents.”

Through this webinar, our goal is to educate interested investors on how to obtain U.S. mortgages without any U.S. credit or income and without stepping foot in the country. We aim to create opportunities and generate awareness on how to procure U.S. loans easily with GMG, leveraging our direct lending relationships with banks and wholesale mortgage lenders worldwide. We speak your language and operate across multiple time zones from our offices in the United States, Hong Kong, Singapore, and Shanghai.

Learning Outcomes:

• Learn how to obtain U.S. mortgages as a foreign investor or an expat living overseas.
• Understand why investing in the U.S. property market can exponentially enhance your investment portfolio.
• Discover our streamlined techniques for processing mortgages without any U.S. credit or income.
• Gain insights into the current mortgage market scenario and why now is the best time to capitalize on low interest rates.

Speakers:
Donald Klip
Robert Chadwick

This session focuses on the critical role of customer experience in driving business growth. Learn effective strategies to enhance customer interactions, foster loyalty, and create lasting relationships that contribute to your bottom line. Discover how to leverage customer feedback and insights to optimize your offerings and achieve sustainable success.

Speaker: John Bardawill, Managing Director at TMG International Inc.

Targeting EU-based Clients: Localization and Standing Out in Search Engines

Whether discussing a joke that is offensive in the wrong context or a cultural reference that makes no sense in the country where you are trying to sell your product, localization is the art of adapting communication to the audience, making it more suitable and relatable. Your message is more impactful when it’s designed with your audience in mind. Localization ensures that your content is culturally and linguistically tailored to your clients in a way that feels natural. For instance, if you’re trying to promote a multicooker in Sweden, it might be unwise to emphasize how useful the product is for making traditional mango pie just because the fruit is in season. That’s where localization comes in—culturally sensitive specialists adapt your message to the country, or even the area, where you are trying to expand your business. You will also discover how effective localization translates to better SEO results.

Speaker: Tiago Carruco, Business Development Manager at The Happy Beavers (Estonia)

We often discuss the importance of building trust in advertising, which serves as the foundation of a strong brand-to-consumer relationship. However, even if a brand has succeeded in one country or region—boasting a smooth user experience, award-winning websites, and highly effective ad campaigns delivering consistently strong return on ad spend (ROAS)—it cannot assume the same success will automatically translate to a new market. In this case, one size does not fit all, regardless of past achievements.

Entering a new market requires a new playbook, as media consumption habits and purchasing behaviors can vary significantly from country to country. To establish a solid foundation of trust with consumers in an international market, a brand’s digital marketing and media buying strategy must “think small to go big.” Media buying is both an art and a science, utilizing quantifiable data and qualitative research to reach the right person at the right time, in the right context, with the right content. Failing to hit the mark can lead to wasted impressions, decreased ROI, and potential damage to a brand’s hard-earned reputation at home.

Topics Covered:

• Specificity/Defining and Finding Your Audience: “Think Small to Go Big”
• Cultural Sensitivity
• New Market = New Playbook
• Media Mix Considerations
• Cross-Border Data Regulations
• Path to Purchase Experience/Pain Points

Speaker: Avril Tomlin-Hood, Director of Media at Idea Rebel (Canada)

In these challenging times, it can feel like the world is facing an unprecedented crisis, leaving many understandably anxious about the coronavirus. To mitigate the potential impact on our economy—especially for small businesses—it’s essential to adjust our thinking and strategies. This session explores effective marketing tactics during tough times, focusing on the importance of pivoting and rebranding. Participants will gain valuable insights into adapting their approach to navigate uncertainty and maintain resilience in their business operations.

Speaker: Laurel Mintz, CEO of Elevate My Brand (USA)

Online is Now the Most Important Channel for Businesses Today – The Growth of eCommerce Accelerated by COVID-19

In 2020, we witnessed a decade’s worth of eCommerce growth compressed into just a few months, with no signs of slowing down. The Customs and Border Protection (CBP) reports that 1.8 million eCommerce shipments are arriving in the U.S. each day. Companies with a B2C channel are thriving during the COVID-19 pandemic. This session will provide insights on how to efficiently clear low-value shipments for air, ocean, and truck transport using CBP’s Type 86.

Speaker: James May, President of Customs City Global Solutions Inc (USA)

This session explores the dynamic landscape of the African marketplace, highlighting key opportunities for growth, emerging trends shaping the economy, and the challenges businesses face in this diverse region. Attendees will gain valuable insights into navigating the complexities of the market, allowing them to make informed decisions and capitalize on the potential within Africa.

Speaker: Chibuike Goodnews, CEO dochase.com and founder Scrola.co (Nigeria)

This session focuses on how to tailor your product fit and marketing plan for international growth. Participants will learn to utilize methodologies and frameworks used by startups to validate product fit in new markets, helping to mitigate risks before committing to a full market rollout.

Speaker: Kwadwo Adu, Founder of PLYO Lab (Denmark)

Localization in search engines offers two significant benefits: it allows you to become a larger fish in a smaller pond, enabling you to rise through the search engine rankings more quickly, and it connects you with individuals who are both interested in your product and geographically able to obtain it. If you’re looking to expand your business into a larger market, localization is crucial. Establishing local credibility before moving to a national or international presence is essential. To cement your authority in your town or city, local SEO is key. By utilizing techniques such as NAP consistency (name, address, phone number), local citations, and metadata, you can dominate the search engine results pages (SERP).

Speaker: Moidul Islam, Founder of Blindspot Media (India)

The world is a big place, and the online world is even bigger. When you’re entering foreign markets, how should you promote your products and services online? What channels should you use, and how can you account for regional differences? This session will provide a framework for exporters to create an online marketing strategy that resonates with buyers in their target countries.

Speaker: Kim Kohatsu, Founder and Chief Creative Officer of Charles Ave Marketing (USA)

The convergence of marketing, sales, and technology is rapidly converging, as is the number of marketing channels and ways to reach buyers. For B2B companies, many of these channels are ineffective because they cast a wide net, inefficiently utilize marketing budgets and generate either poor quality or a low volume of qualified leads. What if there is a better solution for building’ top of the funnel’ awareness and aligning sales and marketing? Learn how leading B2B companies use data-driven strategies such as Account-Based Marketing (ABM) and Social Selling to more efficiently build awareness, connect with prospects, and shorten sales cycles.

Speaker: Lou Hughes, CEO of Moving Minds (USA)

This session explores the significance of branding in today’s competitive marketplace. It highlights how effective branding can differentiate your business, build customer loyalty, and enhance recognition. Participants will learn key strategies for developing a strong brand identity that resonates with target audiences and drives business growth.

Speaker: Nadya Rousseau, Founder/CEO, Alter New Media (Singapore)

The Indian market presents a complex web of extraordinarily diverse demographics. With an average population density of nearly 400 persons per square kilometer—compared to 34 for the U.S. and 145 for China—and a GDP per capita of $2,100 (in contrast to $65,000 and $11,000 for the U.S. and China, respectively), the challenges are significant. The complexity extends further as the population is divided by various languages and cultures across states. Navigating these unique socioeconomic characteristics requires companies to approach market research with care and agility. It’s essential for businesses to get their segmentation, targeting, and positioning (STP) right to avoid significant investment pitfalls. This session will focus on the effective strategies companies can deploy to create a foolproof go-to-market strategy.

Speaker: Nishant Mittal. Founder, Business Manager at The Testament (India)

Many would be excused if they believed that, with TikTok, Twich, and other platforms with young users, social media was of little value to bricks and mortar businesses, or firms involved in International Trade – and that traditional media was still king. But the truth is the opposite. According to a recent Pew Research study, YouTube has grown to a point where 13 percent of the people surveyed only get their news from the video platform, and just 23 percent focus only on traditional media, with 59 percent having YouTube as part of a mix of media types they get news from. My talk will focus on how businesses should think about and use social media, and the importance of a multi-platform approach, as well as reputation management. By the end, viewers will agree that hiring someone to do social media just because they’re young is wrongheaded, and that doing it the wrong way or not at all can be bad for your business.

Speaker: Zenophon Abraham, Jr., Founder and CEO, Zennie62Media (USA)

This session will provide an in-depth look at the basics of influencer marketing on TikTok, equipping participants with essential strategies to get started effectively. The discussion will cover the do’s and don’ts of TikTok influencer marketing, highlighting potential scams to watch for and avoid. Attendees will learn how to define the goals of their TikTok marketing campaigns and measure return on investment (ROI). Additionally, various methods for identifying and collaborating with influencers will be explored, along with potential challenges that may arise when working with them. By the end of the session, participants will have a comprehensive understanding of how to navigate the TikTok influencer landscape and leverage it for successful marketing campaigns.

Speaker: Abraham (‘AB’) Lieberman, CEO / Founder of Clicks Talent (USA)

The TV and digital advertising industries are currently undergoing a significant transformation due to new privacy rules and regulations, alongside the latest data sharing policies from Apple and Google. These changes are reshaping how consumers are tracked online and significantly affecting advertising performance measurements. This session will address the following key points:

• An overview of TV and digital attribution and its significance.
• The types of tracking consumers experience while watching TV, browsing online, or using mobile devices.
• The recent tracking changes implemented by major tech companies and their implications for data collection quality regarding attribution.

You will gain a deeper understanding of the evolving landscape of advertising attribution and the challenges posed by these new privacy measures.

Speaker: Shira Witelson Founder of RSLT.IO (USA)

Understanding Cultural Nuances, Combining International Street Smarts with Business Theory Every country is different. In fact, each state or province of every country can be quite different. The U.S. market is both Seattle and Miami, very different. The better the understanding of the culture, business practices and thinking of any location, where one intends to do business, the better for business. Zoom and similar technology are great tools. Though to establish trust, so important to be able to look people in the eye. No matter how well one may know rules and regulations, equally important, relationship trust is more crucial in certain parts of the world. Meeting someone face to face goes a long way in this process of trust. In international business, relating well to other people’s traditions and ways could be the difference of making a mutually good deal, or not. Making the effort to do so is felt by the other when it is genuine. So, make the effort!

Speaker: David Reynolds, Vice President at ClearFreight (USA)

Day trading involves buying and selling securities within the same trading day, often conducted online, and is based on small, short-term price fluctuations.

In this webinar, participants will:

1. Bust common myths surrounding day trading and investing.
2. Understand financial market terminology and how to apply it to their strategies.
3. Learn about market movements and patterns.
4. Simplify the concepts of indicators and technical analysis.
5. Integrate all these elements into a cohesive trading strategy.

Speaker: Marina Villatoro, Founder of The Trader Chick

This will discuss how to use search engines for branding, web traffic, lead generation, new customer acquisition, and overall business growth. Topics will include the importance of a presence on both search engines and social media, why paid search engine advertising is important, and how the internet is becoming a pay-to-play environment.

Speaker: John Colascione, Chief Executive Officer, Founder, President of Internet Marketing Services (USA)

This discussion will cover general pricing theories and describe the significance of understanding market price and demand. It will include examples and examine the importance of evaluating competition, longevity, profits, brand image, and culture, and how they relate to pricing.

Speaker: Ahmad Kareh, Managing Partner at Twistlab Marketing (USA)

Speaker: Priscila Martinez, CEO & Founder at The Brand Agency (USA)

In this digital age, email marketing remains a powerful tool for promoting your business’s products or services.

In this webinar, participants will:

1. Discover why email marketing is still the best marketing channel.
2. Learn three key strategies to justify and enhance their investment in email marketing.
3. Identify factors that may hinder their success.
4. Explore best practices for effective email marketing.

Speaker: Mr. Hank Hoffmeier, Sr. Manager of Client Solutions at iContact

Exploring the role of trade marketing in enhancing brand visibility and sales through supply chain partners. The following topics are covered:

• Definition and significance of trade marketing in the supply chain
• Strategies for increasing demand at the wholesaler, retailer, and distributor levels
• The importance of trade marketing for brands seeking to boost sales
• Techniques for emerging companies to stand out at the point of sale

Speaker: Maria Secades Lopez, New Business and Account Executive at Grupo WDi (Spain)