Past eCommerce-Related Webinars

Bringing your product online in the USA: ecommerce strategies for those new to the US marketplace. The following topics are covered:

• The e-commerce landscape in the US Entering the American market
• Strategies to make it big
• Benefits and Challenges for manufacturers and export/importers
• Sorting out the logistics part
• Digital marketing and promotional strategies E-commerce checklist

Speaker: Fiaz Mohammed, President/CEO at Griffon Webstudios Inc.

• The European audience is highly heterogeneous.
• Geographic divisions (North, South, East, and West) are not sufficient for effective targeting.
• A successful e-commerce strategy requires a deep understanding of:
  • Diverse demographics
  • Varied buying behaviors

Speaker: Luis Cordeiro, CEO at Bydas (Portugal)

• Over 50% of Amazon’s third-party sellers are located outside the United States, presenting a significant opportunity for:
  • Overseas shippers
  • Third-party logistics providers
• Key questions to address:
  • What are the steps involved in shipping goods to Amazon?
  • How can you get your goods to the U.S.?
  • Are special licenses required for entry?
  • What customs regulations and delivery processes apply to Amazon?

Speaker: Lauren Pittelli, Founder and Principal at Baker Logistics Consulting Services (USA)

• The COVID-19 pandemic has transformed the marketplace, necessitating new eCommerce strategies for relevance.
• McKinsey & Company’s 2021 report on China identifies five accelerating trends:
  • These trends can be applied globally to shape effective eCommerce strategies.
• Companies must adapt to these changes to thrive in a post-COVID-19 environment.

Speaker: Mark Ward, Managing Partner at Fox Digital (USA)

• Insights from a study of 50,000 ads from the top 1% of Shopify stores, totaling $100M in ad spend.
• The 7 ad types that deliver the highest performance.
• The ideal video length for each of the top 7 ad types.
• Key findings on copywriting, including:
  • Grade reading level
  • Effective keywords and phrases
  • Structuring ad content for maximum impact

Speaker: Travis Chambers, Founder and Chief Media Hacker at Chamber Media (USA)

E-commerce: Beyond Physical Boundaries. Discover the vast world of e-commerce, where it’s not just about buying and selling physical items. Dive into the digital realm of services and products, where every transaction transcends traditional limits and connects you to a universe of possibilities. Explore, engage, and experience the future of commerce today!

Speaker: Zenophon Abraham, CEO at Zennie62Media, Inc.