Todd Youngblood

Co-Founder of CATAPULT bpm

Todd Youngblood - Board Member of Business Council for Digital Commerce


Meet Todd Youngblood, a distinguished Board Member of the Business Council for Digital Commerce within the International Trade Council. Todd is also the Co-Founder multiple companies including T2 Consulting, a International Business Growth Advisory Firm. His impressive business acumen and extensive experience in international trade, supply chains, and digital commerce make him a leading figure in the industry.

Todd's journey in the world of business commenced with a remarkable 25-year tenure in the Consumer Products industry, where he gained invaluable global experience in commercializing cutting-edge technologies. Notably, his contributions have played a pivotal role in generating over $1 billion USD in revenue for partners, showcasing his prowess in driving business success.

His entrepreneurial skills are finely honed, complemented by a hands-on approach to business operations. Todd has been instrumental in spearheading numerous key projects and initiatives that have significantly shaped the landscape of international trade across 5 continents. 

Among his proudest accomplishments is the successful scaling and exit of three companies, achieved over two decades of entrepreneurial endeavors. His portfolio includes pioneering the commercialization of the world's first real-time sleep improvement technology, Hiber AI, and contributing to the development of over 30 U.S. and international patents. Moreover, Todd's forte lies in cultivating enduring relationships spanning diverse industries and global trade channels.

Reflecting on the evolution of the industry since his entry, Todd acknowledges that it has undergone radical transformations, largely driven by technological advancements and the digital commerce revolution. However, he also acknowledges the industry's current challenges, particularly the intricate balance between transparency, privacy, and the influence of artificial intelligence (AI).

Looking ahead, Todd envisions AI playing an even more substantial role than initially projected, with potential challenges in establishing effective controls against AI misuse. Addressing this issue will likely necessitate global cooperation and concerted efforts.

Todd's enthusiasm centers on the transformative potential of AI in enhancing efficiency across various aspects of digital trade. To newcomers in the industry, he imparts sage advice: one can achieve more than expected, albeit with occasional delays, but there's always a path forward by taking one step at a time.

In facing setbacks and challenges, Todd relies on a personal recipe for success, drawing on successful habits and principles. Honesty and transparency have proven instrumental in surmounting significant challenges, fostering relationships that are crucial for progress.

Outside of his professional life, Todd relishes adventurous pursuits with his family of six, indulging in wake surfing and embarking on enriching travels around the world. His entrepreneurial spirit draws inspiration from prominent figures like Richard Branson and Rick Rubin, who have left indelible marks in the business landscape.