Serge Assale – Member of the Business Council for Innovation and Trade Finance
Serge Assale is the founder of LIFT AFRICA MINDSET, a consulting firm specializing in the technology and farming sectors. As a member of the Innovation and Technology Business Council within the International Trade Council, Serge is dedicated to providing valuable insights and strategies to companies navigating the complexities of technology and agricultural innovations.
Serge's journey in the industry began with his first job in telecommunications, where he gained foundational experience that propelled him into the consulting arena. He holds a Master of Business Administration with a major in Marketing and Communication, equipping him with the skills necessary to succeed in a competitive environment.
Throughout his career, Serge has worked on notable projects that have significantly contributed to his professional success, including the establishment of a loyalty program for a telecom company and the creation of an ERP system dedicated to education. He is particularly proud of founding his first business focused on education, reflecting his commitment to making a positive impact in the sector.
The industry has evolved rapidly since Serge started, with new technologies transforming business operations and strategies. Currently, he identifies the adoption of artificial intelligence in developing countries, particularly in Africa, as one of the biggest challenges facing the industry. Looking ahead, Serge envisions a future where technology will be central to global business, with a strong emphasis on innovation.
Among the emerging technologies, Serge is particularly excited about connected cars and artificial intelligence, believing they hold great potential for reshaping various industries. He encourages newcomers to the field to remain curious and open-minded, fostering a mindset conducive to learning and adaptation.
When faced with setbacks and challenges, Serge emphasizes the importance of thorough analysis before making decisions, ensuring a thoughtful approach to problem-solving. Inspired by visionary leaders like Steve Jobs, he draws motivation from their ability to push boundaries and drive change.
Outside of his professional pursuits, Serge enjoys watching football and reading, activities that allow him to unwind and gain new perspectives. Through his work at LIFT AFRICA MINDSET and his involvement with the International Trade Council, Serge Assale continues to champion innovation and technological advancement in Africa and beyond.
