ITC Business Council – Michael A. Jurado

Michael A. Jurado- Member of the Business Council for Innovation and Technology

Michael A. Jurado, a seasoned entrepreneur and technology enthusiast, serves as the President and CEO of Primary Software Development Corp., a leading player in the innovation and technology sector. As a valued member of the International Trade Council’s Innovation and Technology Business Council, Michael brings a wealth of experience and expertise to the table.

Primary Software Development Corp. is renowned for its pioneering work in developing simplified and highly customizable ERP software solutions tailored specifically for Philippine-based companies. Under Michael’s leadership, the company oversees all aspects of project implementation, providing comprehensive technical support and maintenance services. Additionally, they offer invaluable assistance in setting up hardware infrastructure and managing cloud services for clients, ensuring seamless integration and optimal performance of their software.

Michael’s journey in the technology industry began in the late 1980s when his passion for systems and software led him to pursue studies in database programming and other applications in the USA. Over the years, he has amassed extensive experience working as a software consultant for export and manufacturing companies in the Philippines, where he implemented cutting-edge ERP solutions.

With a Bachelor’s degree in Industrial Engineering from the Cebu Institute of Technology, Michael possesses a strong academic background that has laid the foundation for his successful career. His early years as a sales engineer, district manager, and R&D head for leading companies equipped him with invaluable insights into corporate operations and management.

Throughout his illustrious career, Michael has spearheaded numerous key projects, including the development of Prime Software ERP, which serves as the backbone of business operations for esteemed organizations such as the Cebu Port Authority, Avis Car Rental Philippines, OceanJet Fast Ferries, RC Cola Philippines, and many others.

One of Michael’s proudest achievements is the development of locally made ERP software that provides a cost-effective and simplified alternative to foreign brands, empowering Philippine SMEs to thrive in the digital age.

As the industry continues to evolve, Michael remains at the forefront, embracing new technologies and trends such as artificial intelligence (AI) to enhance the capabilities of his ERP software and meet the evolving needs of clients.

Michael’s advice to aspiring professionals in the industry is to dream big, continuously expand their knowledge and expertise, and always prioritize the needs of their customers.

Outside of his professional endeavors, Michael enjoys spending time with his family, reconnecting with old friends and classmates, and engaging in community service activities through organizations like the Kiwanis Club. He finds inspiration in his faith and the love of his family, which fuels his drive for success in both his personal and professional life.