ITC Business Council – Manish Rao

Manish Rao- Member of the Business Council for Artificial Intelligence

 

Manish Rao serves as the Director of SoukMedia LLC, a leading worldwide tech marketing services company specializing in webinars and virtual events, content syndication, and digital advertising. As a dedicated member of the International Trade Council’s Business Council on Artificial Intelligence, Manish brings extensive experience and expertise in leveraging modern marketing techniques to drive business growth in the tech sector.

 

With a career spanning over 12 years in corporate sales before venturing into entrepreneurship, Manish’s journey in the industry is marked by his tenacity, adaptability, and commitment to innovation. In 2017, he embarked on his entrepreneurial journey by founding SoukMedia with a vision to cater to the evolving needs of tech clients in areas such as webinars, content syndication, and digital advertising.

 

Under Manish’s leadership, SoukMedia has flourished, expanding its operations globally with offices in India, Singapore, and the USA. Through a combination of traditional and modern techniques, Manish has successfully navigated the dynamic landscape of tech marketing, achieving remarkable milestones along the way.

 

One of Manish’s proudest accomplishments is building a lean yet highly efficient team at SoukMedia, emphasizing the use of automation to streamline processes and drive productivity. By investing in training and development initiatives for his team, Manish has nurtured a culture of continuous learning and growth within the organization.

 

As the industry continues to evolve, Manish remains at the forefront of innovation, embracing new technologies such as AI and automation to stay ahead of the curve. He envisions exponential growth for the industry in the next 5-10 years, driven by advancements in virtual events and digital marketing strategies.

 

Despite the challenges facing the industry, including client transparency issues and resistance to adopting modern techniques, Manish remains optimistic about the future. His positive outlook, coupled with his resilience and determination, enables him to navigate setbacks with grace and composure.

 

Outside of his professional endeavors, Manish enjoys spending time with his family, indulging in entertainment, listening to music, and playing sports with his son. His passion for life extends beyond the boardroom, reflecting his well-rounded approach to success.

 

In conclusion, Manish Rao’s entrepreneurial spirit, innovative mindset, and commitment to excellence make him a valuable asset to the International Trade Council’s Business Council on Artificial Intelligence. Through his leadership and vision, Manish continues to drive growth and transformation in the tech marketing industry, shaping the future of global trade.