ITC Business Council – Kelly Couto

Kelly Couto- Member of the Business Council for Women and International Trade

Kelly Couto, CEO of Couto Group, is a distinguished figure in the realm of Sales, Marketing, Public Relations, and Media. Her affiliation with the International Trade Council’s Business Council for Women in International Trade underscores her influential role in promoting female entrepreneurship and leadership in the global business arena. Kelly’s journey in the industry, powered by over 15 years of experience and a pioneering spirit, has positioned her as a vanguard of innovation and growth in the corporate world.

 

Couto Group, under Kelly’s leadership, specializes in a wide range of services, including Operations Implementation Consulting, Strategic Consulting, Marketing Consulting, Investor Relations, Sales, and PR. Kelly’s expertise stems from a profound background in journalism and media entrepreneurship, highlighted by her remarkable achievements and her ability to forge impactful relationships. Her ownership of an extensive international mailing list of businesspeople and media influencers has been pivotal in enhancing her company’s visibility and influence across borders.

 

Kelly’s professional journey is adorned with significant accolades, notably the Global Award – Women Entrepreneur 2023 Awards by Great Companies Magazine, making her the first Latin American woman to achieve this distinction alongside other global leaders. This recognition reflects her exceptional contributions to female entrepreneurship and her mastery in communication, sales, and global market relations.

 

Her academic credentials, including a postgraduate degree and complementary training in Sales and Startups from the Massachusetts Institute of Technology (MIT), have fortified her skills, allowing her to navigate the complexities of the industry with strategic acumen. Kelly’s successful initiatives, such as amplifying investor interest in a crypto-investment brokerage and realizing large-scale media project sales, exemplify her innovative approach to business growth and market expansion.

 

As the industry continues to evolve with technological advancements, Kelly views the challenges of meeting on-demand large volumes and the integration of technological solutions as opportunities for creativity, innovation, and organizational growth. She is particularly excited about the potential of robotics and AI to revolutionize the sales, marketing, PR, and media landscapes, enhancing competitiveness and operational efficiency.

 

Kelly advises aspiring professionals in the industry to remain lifelong learners, excel in their respective fields, navigate challenges with faith, and create opportunities that resonate with their core purpose. She approaches setbacks and challenges with emotional intelligence, humanization, and effective leadership, underscoring her commitment to people-centric management and process optimization.

 

Influenced by icons like Oprah Winfrey and Richard Branson, Kelly’s inspirations are reflective of her aspirations towards transformative leadership and global impact. Outside of her professional commitments, Kelly’s passion for travel and experiences enriches her perspective, fostering a well-rounded approach to life and business.

 

As a prominent member of the International Trade Council’s Business Council for Women in International Trade, Kelly Couto’s contributions extend beyond her company, inspiring a new generation of female entrepreneurs and leaders to pursue excellence and make a lasting impact in the global business community.