Joseph Pritchett

CEO/President/Researcher of Superior Products International II, Inc.

Joseph Pritchett- Member of the Business Council for Innovation and Technology


Joseph Pritchett, a luminary in the field of commercial, industrial, and oil/gas industries, serves as the Chairman and Founder of Superior Products International II, Inc. His remarkable journey in the industry began with a six-year collaboration with NASA from 1989 to 1995, which set the foundation for over 35 years of pioneering work in ceramic compounds. This extensive research led to the development of water-based coatings capable of blocking and retaining heat on surfaces up to 1250°F and 676C for the internationals, revolutionizing insulation, and heat management in various applications.

Pritchett's academic background includes a Bachelor of Science in Business Administration (BSBA) degree from the University of Arkansas, complemented by specialized training in paint formulations from the University of Missouri. His role as the lead ceramic compound researcher, working independently with NASA, underscores his dedication to innovation and his contributions to the field.

Throughout his career, Pritchett has led numerous successful projects across financial and retail sectors, including notable collaborations with Georgia Pacific (Koch Industries, Inc.) and Aramco Oil (Saudi Arabia). These projects not only demonstrated the effectiveness of his ceramic insulation coatings in saving energy and blocking heat but also earned prestigious recognitions, such as the EPA ENERGY STAR Award for energy savings.

The evolution of the industry has been marked by increased competition and the emergence of numerous retail and financial technology startups. Pritchett has navigated these changes by focusing on the development of insulation and corrosion prevention coatings that address the critical needs of modern commercial and industrial operations. Despite challenges such as changing insulation standards and the skepticism towards new technologies, his persistence and proven technology have led to widespread acceptance and adoption of "insulation coating" as a recognized solution.

Looking forward, Pritchett envisions significant growth in smart-city projects and the adoption of new technologies to reduce business costs and enhance productivity. His excitement for the industry's future is driven by advancements in artificial intelligence and machine learning, which promise to further revolutionize insulation and energy-saving solutions.

For those entering the industry, Pritchett emphasizes the importance of belief in one's idea, dedication, and the resilience to persevere through challenges. His approach to setbacks involves mental toughness, flexibility, and an unwavering commitment to his goals, inspired by the wisdom and accomplishments of his grandfather.

Beyond his professional achievements, Pritchett enjoys landscaping and woodworking, hobbies that allow him to engage creatively and constructively outside of his work in ceramic compounds and insulation technology. His leadership at Superior Products International II, Inc., and contributions to the International Trade Council's Innovation and Technology Business Council, reflect his commitment to innovation, sustainability, and the advancement of the industry.