ITC Business Council – Hyder Cohen

Hyder Cohen – Event Manager, Artificial Intelligence Business Council & Member, Innovation and Technology Business Council

Hyder Cohen is the Chief Executive Officer of TCIG LTD, a premier provider of integrated business solutions. Under his visionary leadership, TCIG has redefined outsourcing by offering a seamless suite of services, encompassing technology solutions, marketing strategies, business strategy development, contact center operations, and online travel agency services. His strategic approach has positioned TCIG as a key industry player, delivering exceptional value to its clients.

Since founding TCIG in 2012, Cohen has established its global headquarters in the Kingdom of Bahrain, leading the company’s mission to optimize business operations worldwide. With over 14 years of industry experience, particularly in consumer engagement, Cohen’s expertise has been instrumental in forging strategic partnerships and expanding the company’s reach from the North of the United Kingdom to the heart of Bahrain.

Cohen’s proficiency spans multiple disciplines, including marketing, communications, loyalty programs, technology, and the digital space. His structured four-step methodology—Analyze, Strategize, Deliver, and Monitor—has been pivotal to TCIG’s sustained success. His meticulous attention to detail and pragmatic approach to execution have earned international recognition for both himself and TCIG.

Among his notable achievements, Cohen’s leadership during the COVID-19 pandemic was particularly impactful. Under his guidance, TCIG played a crucial role in facilitating the safe repatriation of Saudi Arabian nationals and managing accommodations for millions of passengers, demonstrating the company’s capability and dedication in times of crisis.

Cohen takes great pride in TCIG’s comprehensive service portfolio. His core philosophy—bridging operational gaps for clients to enable them to focus on their core business functions while TCIG manages the rest—has solidified the company’s reputation as an indispensable industry partner.

The landscape of digital marketing and consumer engagement has evolved significantly since Cohen’s entry into the field. With a shift toward customer-centric models powered by technological advancements, he has continuously adapted and innovated to meet the demands of a dynamic market.

Today, the industry faces significant challenges, including data privacy and security concerns, the rapid pace of technological change, and increasing consumer expectations. Cohen envisions a future driven by AI, AR, and VR technologies, where personalization, sustainability, and ethical business practices define industry standards.

For those entering the industry, Cohen emphasizes the importance of continuous learning, adaptability, and a profound understanding of client needs. His resilience and collaborative approach to problem-solving have been key in overcoming obstacles and driving business growth.

Despite his numerous achievements, Cohen attributes much of his success to his dedicated team, whose expertise has been instrumental in realizing his vision for TCIG. Beyond his professional commitments, he enjoys traveling and networking, continually expanding his personal and professional horizons.

Hyder Cohen’s contributions as Event Manager of the Artificial Intelligence Business Council and Member of the Innovation and Technology Business Council, alongside his leadership at TCIG LTD, underscore his commitment to driving digital transformation and pioneering integrated business solutions on a global scale.