Published jointly by the International Trade Council (ITC) and the National Black Chamber of Commerce (NBCC), this book is a roadmap and toolbox for Black-owned small and medium-sized enterprises (SMEs) looking to expand globally. It provides step-by-step guidance on how to move from local sales to international markets, highlighting both opportunities and practical strategies for export success.
Global Pathways: Empowering Black‑Owned SMEs to Export to the World
The book empowers Black entrepreneurs to:
- Define their global vision – identifying motivations, target regions, and achievable export goals.
- Leverage diaspora networks – using cultural heritage, storytelling, and community ties as catalysts for trust and market entry.
- Achieve export readiness – aligning teams, managing finance, ensuring quality control, and scaling production.
- Harness technology & data – including HS code classification, real-time tariff insights, and platforms like ADAMftd for market intelligence.
- Understand markets worldwide – with deep dives into North America, Europe, Asia, the Caribbean, Latin America, Africa, and the Middle East.
- Navigate trade frameworks & compliance – trade agreements, Incoterms®, customs, packaging, labeling, and export controls.
- Access government & institutional support – including SBA programs, Export-Import Bank financing, chamber of commerce initiatives, and grants for minority businesses.
- Mitigate risks & manage finance – through letters of credit, export credit insurance, currency hedging, and duty drawback programs.
- Develop cultural fluency & negotiation skills – building trust, adapting communication styles, and closing international deals.
- Build global branding & go-to-market strategies – positioning brands authentically while localizing for different markets.