About the Book
Unlock the vast, often-untapped potential of Free Trade Agreements to dramatically boost profit margins and gain a competitive edge. While FTAs represent a hidden goldmine for global businesses, navigating their intricate rules without attracting costly audits and penalties remains a significant challenge for even the most experienced trade professionals.
*Free Trade, Fortified* offers the definitive, global guide to strategically leveraging FTAs for profit while building an impenetrable defense against scrutiny. This comprehensive resource moves beyond country-specific advice, providing universal principles for decoding rules of origin, comparing multiple preference options, and establishing an end-to-end “FTA readiness” workflow applicable across any region.
Discover how to operationalize FTA use, from product eligibility setup and robust BOM governance to critical supplier onboarding for origin verification. The book details building audit-proof evidence packs, managing brokers effectively, and employing “do not claim” triggers to proactively mitigate risk. Learn practical applications of tariff shift, RVC, and substantial transformation, avoiding common traps like mixed sourcing and related-party transactions.
Prepare for the inevitable knock with expert guidance on identifying auditor red flags and responding swiftly to verifications. *Free Trade, Fortified* equips readers with essential tools, including claim decision trees, supplier declaration templates, and a verification response playbook. Cultivate a culture of continuous FTA readiness, ensuring sustained compliance and maximized bottom-line benefits.
