Coming out of the first pandemic winter, it seemed every conversation in business circles circled back to digital: who had moved fastest, which firms were scaling, and how new habits—streaming, shopping, remote everything—might stick. Yet, behind the optimism (and occasional hype), there was a real challenge for anyone tasked with measuring what was actually happening […]

The International Trade Council is a global, peak-body, chamber of commerce that supports businesses and governments by providing resources, advocacy, and networking opportunities to promote international trade and foreign direct investment. It serves as a platform for organizations to collaborate, share knowledge, and navigate the complexities of global markets.