About the Book
Navigating the complexities of international trade with China requires a deep understanding of both its rapidly evolving business landscape and its deeply rooted cultural practices. This book delves into key factors affecting trade, including the impact of China’s growth, the role of Guanxi, and the importance of face value in business dealings. It also highlights the challenges foreign companies face, from language barriers and inadequate communication to a lack of understanding of Western business culture. With insights into working hours, corruption risks, and inexperienced personnel, this guide equips foreign businesses with essential strategies for mitigating risks and maximizing opportunities in one of the world’s most dynamic markets.
