ITC Business Council – Anelia Stoikova

Anelia Stoikova – Member of the Business Council for Intellectual Property and Women in Internation Trade

 

 

Anelia Stoikova is the CEO of ConsultingMarketingAnalyticsLtd., a consulting firm specializing in advisory services related to green solutions, export performance optimization, marketing strategies, technology transfer opportunities, innovation, science promotion, intellectual property, and knowledge management. She is also an active member of the Business Council on Intellectual Property and Women in International Trade within the International Trade Council.

 

With a passion for effective collaboration and international advisory work, Anelia brings a creative and results-driven approach to her business. She holds an MSc in Intellectual Property and Technology Transfer from Sofia University St. Kliment Ohridski and a background in Trade Policy from Arizona State University. These qualifications have played a pivotal role in shaping her career, enabling her to navigate complex business landscapes.

 

Anelia’s key professional accomplishments include developing innovation strategies and managing intellectual property for companies like TBlok and Brens. Her expertise also extends to negotiations, logistics, sales contracts, and market analysis across various sectors, including abrasive tools, machinery, and apparel. Throughout her career, she has been committed to fostering growth through strategic advice and insight into the latest technological advancements, particularly in the realm of AI.

 

Having witnessed the industry evolve over time, Anelia recognizes that technology advancements have significantly broadened opportunities. However, she also identifies a current challenge: many SMEs lack awareness of innovation opportunities. Improving communication between research labs and businesses, with a focus on quality and growth potential, is an ongoing challenge that Anelia is passionate about addressing.

 

Looking ahead, Anelia sees the industry moving toward more sophisticated results and enhanced quality, with AI playing a crucial role in shaping future trends. For those starting in the industry, her advice is clear: focus on delivering quality above all else. Resilient in the face of setbacks, Anelia embraces a fair approach to challenges, believing that each experience strengthens future decision-making and solutions.

 

Outside of her professional endeavors, Anelia enjoys coding, fashion, and art, constantly seeking inspiration from diverse fields to fuel her creative mindset.