ITC Business Council – Awa Victor Sunday

Awa Victor Sunday – Member of the Business Council for Digital Commerce, Emerging Markets and Venture Capital

 

 

Awa Victor Sunday is the Co-founder and CEO of Travender Marketplace Ltd, where he leads efforts to transform borderless e-commerce. Under his leadership, Travender has become a pioneering platform designed to bridge the gap between vendors and customers across different countries, cultures, and backgrounds. His vision is to make global shopping more accessible, inclusive, and dynamic.

 

Awa’s passion for business and globalization inspired him to establish Travender, driven by the goal of overcoming traditional barriers in international trade. His key projects include launching the Travender Marketplace and TRAVENDER Pay, a multi-currency payment system that facilitates seamless international transactions. These innovations have empowered global vendors and fostered secure, borderless commerce.

 

Among his professional accomplishments, Awa is most proud of co-founding Travender and developing TRAVENDER Pay. These achievements have significantly enhanced global e-commerce by connecting international buyers and sellers, enabling smoother and more efficient transactions.

 

Since the inception of his career, Awa has witnessed significant evolution in the e-commerce industry, including the rise of social commerce, mobile shopping, and global marketplaces. Advances in payment systems, logistics, and AI-driven personalization have greatly improved the online shopping experience.

 

Currently, the e-commerce industry faces challenges such as global supply chain disruptions, cybersecurity threats, intense competition, and the need to meet evolving customer expectations for faster delivery, personalized experiences, and sustainable practices. Looking ahead, Awa envisions a future where AI-driven personalization, AR/VR integration for immersive shopping, faster automation, and a focus on sustainability and ethical sourcing will shape the industry.

 

Awa is particularly excited about the potential of AI-driven personalization to enhance the e-commerce experience. He advises newcomers to the industry to remain persistent, focused, and open to learning from mistakes. In managing setbacks and challenges, he approaches them calmly, brainstorming solutions to overcome obstacles.

 

Inspired by leaders like Bill Gates, Awa draws motivation from those who have made significant contributions to technology and business. Outside of his professional life, he enjoys reading and volunteering, which enrich his personal and professional growth.

 

As a member of the International Trade Council’s Business Council for Digital Commerce, Emerging Markets, and Venture Capital, Awa Victor Sunday continues to drive innovation and excellence in the global e-commerce landscape.