Speakers:
Karl Miville De Chene, Training Manager, CFCI Centre de Formation en Commerce International
Moderator:
Lady-An Cuerdo, Trade Commissioner, International Trade Council

This 45-minute webinar, titled “Leveraging Information Technology and Artificial Intelligence to Access Foreign Markets,” is designed to equip professionals and business owners with the latest insights and practical strategies for expanding their global reach using cutting-edge technology. The session will begin with an introduction to the current trends and technologies revolutionizing international trade, focusing on how AI can significantly enhance market analysis and decision-making processes. Participants will learn how to leverage AI for comprehensive market research, identify emerging opportunities, and explore successful market entry strategies through real-world case studies. The webinar will also delve into the utilization of digital tools and AI to boost marketing efforts, optimize customer engagement, and effectively reach international audiences via social media and digital platforms. To ensure a highly interactive and personalized experience, the webinar will conclude with a Q&A session, where attendees can ask specific questions and receive tailored advice from the speaker. This session is ideal for professionals across various industries who are keen on harnessing the power of IT and AI to thrive in the global marketplace.