K.C. Lee Kok Chuan

Managing Director of Amrick Solutions Sdn. Bhd.

Lee Kok Chuan (aka KC Lee) is the Managing Director of Amrick Solutions Sdn. Bhd., a leading System Integrator in the broadcast, media, and IT industry. With extensive experience in the video playout automation and other notable broadcast systems such as MAM, NRCS, BMS, etc, KC entered the industry by working with a multinational company specializing in this field. Since then, he has made significant contributions to the success and growth of his company.

With a Diploma in Computer Studies, KC possesses the technical qualifications and skills required to excel in his career. He has been involved in key projects and initiatives that have helped shape the success of Amrick Solutions. Notably, his company was involved in a project with Malaysia's RTM, providing playout services for their OTT platform, as reported by Digital TV Europe.

KC's professional accomplishments extend beyond his role at Amrick Solutions. He takes pride in launching his own social media platform called Lockabee, which has attracted over 16,000 users worldwide and continues to grow. This entrepreneurial endeavor showcases his innovative thinking and passion for technology.

Throughout his career, KC has witnessed significant evolution in the broadcast industry. From traditional terrestrial TV to the rise of cable, satellite, and IPTV, the industry has now shifted focus to over-the-top (OTT) platforms. KC emphasizes the importance for broadcasters to embrace OTT and adapt their strategies to compete with major players like Netflix, Disney+, and YouTube.

Looking ahead, KC envisions a future in the industry where cloud-based solutions, full IP workflows, and OTT dominate. He is excited about emerging technologies and trends such as file-based workflows, augmented reality, virtual reality, and the potential they hold for revolutionizing the broadcasting landscape.

For aspiring professionals entering the industry, KC advises starting with a strong foundation. Adopting the right technologies, methodologies, standard operating procedures, video formats, and business models from the beginning can set the stage for success. He encourages a holistic approach, considering all aspects of the broadcast workflow to ensure high-quality output.

In the face of setbacks and challenges, KC approaches them with a deliberate pause. He encourages taking a step back and looking at the problem from different perspectives, asking critical questions to identify the root causes. As a leader, he embraces challenges with a "bring it on" mindset, seeking opportunities to turn them in his favor.

KC finds inspiration from SMPTE (The Society of Motion Picture and Television Engineers), an organization dedicated to establishing industry standards. Outside of work, he enjoys traveling and playing Magic: The Gathering, a complex trading card game that keeps his mind sharp.

With his expertise, passion for technology, and commitment to excellence, KC Lee continues to make a significant impact in the broadcast, media, and IT industry.