Tan Yu Wea
Greenfeed Agro Sdn. Bhd.
Tan Yu Wea- Member of the Business Council for Manufacturing
Tan Yu Wea, the esteemed Managing Director and CEO of Greenfeed Agro Sdn. Bhd., is a venerated member of the International Trade Council’s Manufacturing Business Council. With a robust foundation in the agriculture chemical industry, Greenfeed Agro Sdn. Bhd. has been at the forefront of modernizing agricultural practices under Tan’s visionary leadership. The company is dedicated to simplifying and enhancing the agriculture sector with innovative solutions, driven by Tan’s deep-rooted love and passion for serving the agricultural community.
Holding a Bachelor’s Degree in International Marketing, Tan’s academic background has been instrumental in shaping his approach to the agriculture industry. His career is marked by a series of pioneering projects and initiatives aimed at making agriculture more accessible and efficient, exemplifying his commitment to transforming the sector.
One of Tan’s most notable accomplishments is his contribution to increasing crop production through environmentally sound and sustainable practices. This achievement not only underscores his dedication to the industry but also highlights his commitment to balancing the country’s food basket for future generations. Under his guidance, Greenfeed Agro Sdn. Bhd. has navigated the evolution of the agriculture industry from complexity to simplicity, making significant strides in simplifying agricultural practices.
The current challenges facing the industry, particularly the supply chain disruptions caused by the Red Sea crisis, have tested Tan’s resilience and innovative thinking. His forward-looking vision for the industry sees agriculture becoming even more straightforward and accessible in the next 5-10 years, driven by advancements in AI and Industry 4.0 technologies.
Tan advises newcomers to the industry to start with passion, love what they do, and maintain an eagerness to learn. His perseverance in the face of setbacks and challenges is a testament to his never-give-up attitude, drawing inspiration from figures like Sir Richard Branson for his passion and innovative spirit, despite Branson not being directly involved in agriculture.
Outside the confines of his professional endeavors, Tan’s hobbies and interests lie in testing, researching, and studying, further demonstrating his unyielding commitment to advancing agricultural practices. Tan Yu Wea’s illustrious career and contributions to the agriculture chemical industry set a benchmark for innovation, sustainability, and passion, inspiring current and future generations in the field.