Ariel Popper

CEO of Approach Ventures

Ariel Popper - Board Member of the Business Council for Innovation and Technology


Meet Ariel Popper, a distinguished figure in the world of international trade, supply chains, and technology. As the CEO of Approach Ventures and a Board Member of the Business Council for Innovation and Technology within the International Trade Council, Ariel's journey is marked by entrepreneurial prowess, insightful investment, and an unwavering commitment to innovation.

Approach Ventures, under Ariel's astute leadership, operates at the forefront of international technology trade. The company's multifaceted portfolio encompasses entrepreneurship, investment, consulting, and management. Ariel's venture embarked on this transformative path in 1997, pioneering startup establishment and providing invaluable consulting services to numerous firms.

Ariel's education, qualifications, and skills have been the bedrock of his illustrious career. His deep industry knowledge and innovative thinking have set him apart in the realm of technology and international trade. These attributes have empowered him to navigate the complexities of the global business landscape with precision.

Among Ariel's notable projects and initiatives, the establishment of DATA measurement equipment and the inception of SolidT Technologies stand out. These ventures have been instrumental in advancing technology trade and have underscored Ariel's innovative vision. Additionally, his pivotal role in the sales of DCD technology demonstrates his acumen in driving transformative technological solutions.

One of Ariel's proudest professional accomplishments is providing consultancy to a major ICT company, starting with just four employees and transforming it into a significant market player. This achievement exemplifies his ability to drive growth and innovation within the industry.

Reflecting on the industry's evolution since his inception, Ariel highlights the rise of cloud-based solutions as a pivotal transformation. However, the sector now faces the formidable challenge of a worldwide investment recession, requiring adaptability and resilience.

Looking ahead, Ariel envisions the industry shifting from software investment to a focus on hardware and applied physics in the next 5-10 years. This transition will herald a new era of innovation and technological advancement.

Ariel's excitement for new materials within the industry is palpable. These materials promise to drive breakthroughs and shape the future of technology trade.

For aspiring professionals entering the industry, Ariel imparts sage advice: patience, concentration, and the wisdom to discern when to persevere or pivot.

In handling setbacks and challenges, Ariel's approach is characterized by fast resource adjustment. His ability to swiftly adapt to changing circumstances has been a hallmark of his success.

As for role models and inspirations, Ariel looks up to innovators in the field of applied physics who have made significant contributions to the world of technology and international trade.

Outside of his professional life, Ariel's interests extend to long-distance triathlons and serving as a triathlon referee. These pursuits provide balance and vitality beyond the confines of the business world, reflecting his dedication to excellence in all aspects of life.