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Past eCommerce-Related Webinars

Ecommerce strategies for those new to the US marketplace

Bringing your product online in the USA: ecommerce strategies for those new to the US marketplace. The following topics are covered:

  • The e-commerce landscape in the US Entering the American market
  • Strategies to make it big
  • Benefits and Challenges for manufacturers and export/importers
  • Sorting out the logistics part
  • Digital marketing and promotional strategies E-commerce checklist

 

Speaker: Fiaz Mohammed, President/CEO at Griffon Webstudios Inc.

Effective eCommerce strategies to reach a European audience

  • The European audience is highly heterogeneous.
  • Geographic divisions (North, South, East, and West) are not sufficient for effective targeting.
  • A successful e-commerce strategy requires a deep understanding of:
    • Diverse demographics
    • Varied buying behaviors

 

Speaker: Luis Cordeiro, CEO at Bydas (Portugal)

Entering the U.S. market to sell on Amazon FBA

  • Over 50% of Amazon’s third-party sellers are located outside the United States, presenting a significant opportunity for:
    • Overseas shippers
    • Third-party logistics providers
  • Key questions to address:
    • What are the steps involved in shipping goods to Amazon?
    • How can you get your goods to the U.S.?
    • Are special licenses required for entry?
    • What customs regulations and delivery processes apply to Amazon?

 

Speaker: Lauren Pittelli, Founder and Principal at Baker Logistics Consulting Services (USA)

Successful ecommerce strategies in light of Covid-19's changing marketplace

  • The COVID-19 pandemic has transformed the marketplace, necessitating new eCommerce strategies for relevance.
  • McKinsey & Company’s 2021 report on China identifies five accelerating trends:
    • These trends can be applied globally to shape effective eCommerce strategies.
  • Companies must adapt to these changes to thrive in a post-COVID-19 environment.

 

Speaker: Mark Ward, Managing Partner at Fox Digital (USA)

The 7 proven ad types that scale e-commerce revenue

  • Insights from a study of 50,000 ads from the top 1% of Shopify stores, totaling $100M in ad spend.
  • The 7 ad types that deliver the highest performance.
  • The ideal video length for each of the top 7 ad types.
  • Key findings on copywriting, including:
    • Grade reading level
    • Effective keywords and phrases
    • Structuring ad content for maximum impact

 

Speaker: Travis Chambers, Founder and Chief Media Hacker at Chamber Media (USA)

E-commerce: Beyond Physical Boundaries

E-commerce: Beyond Physical Boundaries. Discover the vast world of e-commerce, where it’s not just about buying and selling physical items. Dive into the digital realm of services and products, where every transaction transcends traditional limits and connects you to a universe of possibilities. Explore, engage, and experience the future of commerce today!

 

Speaker: Zenophon Abraham, CEO at Zennie62Media, Inc.

Showcase Your Thought Leadership

Position yourself as an industry leader by hosting a webinar through the International Trade Council’s platform. Share your expertise, generate leads, and connect with a global audience of trade professionals looking for insights and solutions.

APPLY TO SPEAK