Bridging Borders: Trade Promotion and Foreign Direct Investment is the definitive, practitioner-focused guide to designing and implementing world-class export and FDI-attraction programs. Drawing on decades of real-world experience and in-depth case studies—from Ireland’s tech boom to Japan’s post-war reconstruction—this volume equips policymakers, export-promotion and investment agencies, chamber executives, and economic-development professionals with:
A complete end-to-end framework: Learn how to define mandates, structure and govern your agency, secure sustainable funding, and set up monitoring & evaluation systems that ensure real impact.
Core service blueprints: Master the “three Ms” of Missions, Market Intelligence, and Matchmaking—whether in-person or virtual—plus digital platforms, CRM integration, and AI tools to turbocharge client engagement.
Human-centered strategies: Design inclusive programs that deliver micro-grants, skills training, mobile outreach, and women-and-youth-focused initiatives, ensuring benefits ripple through SMEs, rural communities, and underserved groups.
Investment-promotion playbook: Map the investor decision journey, craft compelling incentive packages, and build robust aftercare services that turn first-time investors into long-term partners.
Emerging trends & future outlook: Explore green FDI, digital trade, blockchain for supply-chain transparency, and resilience planning amid geopolitical shifts and supply-chain realignments.
Actionable toolkits & diagnostics: Includes sectoral roadmaps, performance dashboards, cluster-development guides, and scenario-planning templates so you can pilot, scale, and adapt with confidence.
Whether you lead a national export agency, advise a regional trade board, or consult on investment projects, Bridging Borders provides the strategic vision, practical checklists, and case-study insights you need to foster inclusive, sustainable growth through open markets and quality investment.