Past Sales-Related Webinars

This webinar is fundamentally to share my actual experience as an entrepreneur of how I developed a vision for a long-term sustainable business. For over 30 years of experience as an entrepreneur starting a business from zero with no capital to an Internationally recognized business as a food manufacturer.

In this webinar, I will candidly share my experiences from “The University of hard knocks “which will involve experiences and wisdom drawn from “impossible “challenges faced along the way of running the business. I will highlight key principles and attitudes which on hindsight contributed to the success or failure of the business. These are not text book theories and principles but actual hands-on lessons learnt along the way.

I hope those who are facing challenges in the current market uncertainty will be inspired to “cross the bridge “and those who are at the start up stage will be more prepared to face the challenges ahead. When I started the business, I had no capital, no experience in Food technology, no knowledge of manufacturing and only a plain simple foodie with a financial background! Also, I started late in business as I was in the corporate world with EXXON for over 11 years and then with Sime Plantations for another 3 over years, before I decided to be on my own. If you want to see the real stuff instead of some theories, this webinar is for you!

Presented by Mickey Quah Kim Bong, Managing Director of Care Food Industries Sdn Bhd (https://carefood.com/index.html). This webinar was presented on 18th of October 2023.

Russia – Ukraine conflict and the ongoing wave of coup d’état in Africa are changing what seemed an established order of doing business between Africa and the rest of the world.

Furthermore, the call by BRICS countries for a Multilateral and Bipolar world is sounding louder than ever and can no longer be ignored.

Is the world being ushered into a new business configuration? Will this new geopolitical configuration usher new opportunities for win-win business partnerships with African businesswomen?

This interactive session will:

• Provide global views on the new geopolitics’ direction
• Provide perspectives of African women on the new geopolitics’ direction
• Highlight opportunities available to women in Africa
• Create an opportunity for the audience to voice their opinions on the topic

Presented by Madelein Mkunu, Founder & President of LWA CORPORATE INVESTMENT (https://www.leadingwomenofafrica.com). This webinar was presented on 11th of October 2023.

Understanding the importance of effective pricing strategies for business success: key insights for achieving sales goals. The following topics are covered:

• The critical role of pricing in determining product success and sales volume
• Strategies for developing a strong pricing framework to drive company growth
• Consequences of incorrect pricing and its impact on sales and value delivery
• In-depth exploration of pricing strategies to optimize product positioning

Speaker: Shan Cladvi, Co-founder at Optiin.com

Exploring the role of trade marketing in enhancing brand visibility and sales through supply chain partners. The following topics are covered:

• Definition and significance of trade marketing in the supply chain
• Strategies for increasing demand at the wholesaler, retailer, and distributor levels
• The importance of trade marketing for brands seeking to boost sales
• Techniques for emerging companies to stand out at the point of sale

Speaker: Maria Secades Lopez, New Business and Account Executive at Grupo WDi (Spain)