ITC Featured Member – Ariel S. Cecchi

With over 20 years of experience in the financial industry, Ariel S. Cecchi, PhD, is a distinguished member of the International Trade Council and a visionary leader. As the Managing Director of Behavioural Finance Consulting, Ariel is at the forefront of transforming the financial landscape, driving innovation through a consumer-centric perspective.

Behavioural Finance Consulting is a leading consultancy, specialising in advising financial service providers, fintech companies, and other entities within the financial space on the design, development, and improvement of products and services. Their approach is rooted in the application of scientific insights and data analytics to pinpoint the motivations and obstacles that influence users’ adoption and engagement with financial products, services, and digital platforms, ensuring a smooth customer journey and interaction.

Behavioural Finance Consulting’s expertise spans three core areas. First, in product design and development, they optimise customer interaction with financial products and services, removing user barriers and improving user experiences (UX) and interfaces (UI). Second, they enhance financial assessment in investment suitability, sustainability, and reporting, providing robust science-based client profiles and behavioural insights. Finally, they tailor B2B and B2C communication strategies and content marketing to ensure effective outreach initiatives at both internal and external business realms.

Ariel oversees and manages relationships with a diverse range of clients across various financial domains, including wealth and asset management firms, financial advisory services, climate analytics providers, personal finance services, banks, fintech (such as wealthtech, insurtech, lendtech, paytech, and crypto), insurance providers, and marketing agencies.

Ariel is driven by a constant determination and commitment to delivering groundbreaking solutions focused on enhancing financial services, fostering positive consumer habits, promoting financial wellbeing, increasing customer retention, refining communication strategies, strengthening business competitiveness, and boosting brand impact. Through a consistent strategic approach to industry challenges, Ariel demonstrates effective leadership and innovation in the ever-evolving world of finance.