Webinar: The Nuts & Bolts of Podcasting for Business Success

20 December 2018
1pm EST

(You can convert this to your local time here: https://www.timeanddate.com/worldclock/converter.html)

Overview

Have you considered launching a podcast for your business but thought it would take too much time? Do you hate the sound of your own voice? Does the idea of learning “new technology” make you break out in hives? If you answered “yes” to any of these questions, then this presentation is for you!

With over a decade of podcasting experience, Michelle Y. Talbert, host of Her Power Moves podcast or whatever is her title) will walk you through the benefits of leveraging podcasts to achieve your marketing and business goals.

Attendees will receive actionable steps for creating a podcast in less time than imaginable. The presentation will use real-world examples, along with proven techniques for repurposing content, to show the relative ease of incorporating podcasting into existing marketing and outreach activities. This will NOT be a tech-heavy conversation, rather it will be chock-full of innovative techniques for launching and managing a podcast—and loving your own voice!

Join this session to learn:

  • Why launching a podcast is a beneficial addition to your existing marketing strategies
  • How to launch a podcast, using simple on-the-go tools, such as a smartphone
  • Time-saving hacks for creating content quickly
  • Tools to identify and engage an audience for your podcast
  • Tips and tricks to use a podcast as a networking tool at live events

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org