Webinar: How an advisory board can boost your business

5/29/2018
10:00pm – 11:00pm EST
(You can convert this to your local time here: https://www.timeanddate.com/worldclock/converter.html)

Overview

What would it mean for your burgeoning business if you could call upon the smarts of other entrepreneurs, CEOs, scientists, engineers, marketers, etc. to help you make the right decisions about the direction you’re taking—not self-professed online ‘gurus’ but reputable experts who know your business and who care about your success?

An Advisory Board is an effective way to benefit from genuine support and insight along your start-up or scale-up journey.

An advisory board can connect you to bigger networks and expertise that you might not have on your operational team – like how to successfully market to a different consumer group, make acquisitions, or mentor the next generation of innovation champions in your business, for example.

In this webinar, Louise Broekman, founder and managing director of the Advisory Board Centre, will describe how entrepreneurs and business owners are fast tracking results with the help of their advisory boards. She will also explain the differences between governance boards and informal and formal advisory boards; the benefits of a formalised advisory board; and the factors to consider when setting up or joining an advisory board.

Attending this webinar

  • This webinar runs 30-45 minutes.
  • To attend you only need your internet connected device and headphones or speakers.
  • Attendees will be able to ask questions and interact with the speaker and other participants live.
  • Please log in at least 10 minutes before the presentation is due to start.

Frequently asked questions about webinars

Want to Get Noticed? Present a Webinar!

Webinars are a powerful item in any business arsenal – and running a webinar is a smart business development policy. If you’re thinking about best practices for attracting new customers and growing your client base.

International Trade Council hosted webinars are attended by CEO’s of Fortune 500 companies, government agencies, chambers of commerce and small businesses alike. The average webinar receives up to 350 registrations, of which approximately 60{5fd5d0c347966b9ca8e0f456e16034dfe54ed0385696705fc3c1ddd66732c056} will appears on the day of the event.

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

What the Council will do to facilitate this (free of charge):

  • Provide the webinar platform and training
  • Send email invitations to all members and newsletter subscribers
  • Send email invitations to select target groups in the Council’s CRM (up to 2.3 million depending on the webinar subject)
  • Post details of the Webinar on the ITC website
  • Post details of the Webinar on the ITC social media pages
  • Send regular email reminders to registered attendees
  • Provide a live moderator on the day of the webinar
  • Provide you with a spreadsheet (Microsoft Excel) list of registrants and attendees with their contact details
  • Send a Certificate of Attendance to all attendees (PDF format – electronic copy only) together with an email containing the full contact details of the presenter

What You Need To Provide:

  • A fully developed 30-45 minute educational webinar (not advertising) on a topic relative to your industry.
  • The ability to answer questions and participate with the audience for 15-20 minutes at the end of the webinar.

Hosting Webinars Develops Authority and Trust

Hosting a webinar enables your company to highlight its skills, knowledge, products and services. The webinar would also benefit from the human element, it allows you to put a real face to your company, which assists in engaging your audience to become emotionally invested in your business.

If you are interested in hosting a webinar please email: webinars@tradecouncil.org