About the Book
This book aims to guide exporters in navigating the EU market, shedding light on the advantages and challenges of entering this vast economic landscape. It provides a comprehensive plan for market entry and outlines the necessary steps to execute it successfully.
The European Union (EU) constitutes a formidable political and economic alliance of 27 countries, each boasting unique histories, languages, and economies. Home to over 447 million people and a GDP surpassing $15 trillion, the EU ranks among the world's largest and most prosperous consumer markets. Its significance in global politics, trade, and the economy renders it a prime target for businesses seeking international expansion.