Tirupati Group appoints CreateID8 for Brand Repositioning


Mumbai, XX  2017: CreateID8, a strategic brand design agency, and a division of WITS Interactive (a leading Mumbai based DesignTech agency) has bagged the creative strategy, communications design and execution mandate for Tirupati Group. Tirupati Group is a leading global provider in Pharmaceuticals, Nutraceuticals, Sports Nutrition and Ayurvedic formulations based out of Paonta Sahib, Himachal Pradesh.

Under the mandate, CreateID8 will construct an effective and engaging brand communication strategy that will fuse Tirupati Group’s innovative and diverse portfolio, with a promise to make healthcare offerings and choices, better.

Speaking on the win Mr. Hitesh Jain, Founder & CEO – CreateID8 said “CreateID8 welcomed the opportunity and set out on rebranding the corporate identity of Tirupati Group. We conducted a comprehensive research process that included questionnaires for the company stakeholders to understand their work culture and ethos, while also focusing on obtaining clarity on new strategic business initiatives. After evaluating the company’s brand and business objectives, CreateID8 fashioned a brand identity and philosophy based on the core competencies, unique offerings, and essence of Tirupati’s foundation.”

Mr. Ashok Goyal MD – Tirupati Group of Companies said “After multiple rounds of discussions and due diligence, we decided to go ahead with the CreateID8 team because of their scientific and data-driven approach to creating brand identity and strategies which are in sync with our business requirements. Not only did they invest time in understanding about our business, but also did a consumer insight study amongst our clientele to understand how they, the clients, perceive the brand and what do they expect from it.

Very rarely do you see an agency with such a combination of creativity, innovation and data-backed solutions.”

Tirupati Group will be launching its line of products and brands very soon across India, starting with major metropolitan cities.

About Tirupati Group

Established in 2007, Tirupati Group is a highly respected name as a fully integrated Indian Contract Manufacturing Company located amidst the green fields of Himachal Pradesh and are leading global providers in Pharmaceuticals, Nutraceuticals, Sports Nutrition and Ayurvedic Formulations. Owing to persistent values of customer satisfaction, unsurpassed quality standards, human safety, innovation, etc. the company can boast of, a turnover that counts more than 500 Crore INR and serves a clientele of more than 40 reputed companies.

About CreatID8

CreateID8 (www.createid8.com) is a strategic brand design agency focused on creating unique possibilities through specialised branding, design and design strategies which inspire brands to move forward through lasting user experiences. CreateID8 has been incubated by WITS Interactive, a Mumbai based DesignTech agency with offices in Munich and London.

About WITS Interactive

WITS Interactive (https://www.wits-interactive.com) is a DesignTech Agency working across digital, print, film and offline medium to provide integrated communication strategies to its clientele. The WITS Interactive Group through its divisions; WITS Interactive Technology (Mobile app and web development services), Black Pepper (Exhibitions, Events & Retail Design), terrawits (Spatial and Environmental Design Solutions), GoPhygital (Experiential solutions through AR, VR, MR) and CreateID8 (Strategic Brand Design Agency) works across the entire spectrum of brand communication and engagement right from brand identity creation to brand engagement and evolution.

With 80 people across 3 offices in Mumbai, Munich and London, WITS Interactive has worked with companies across verticals like media & entertainment houses, publishing, pharma and healthcare, manufacturing, gaming and advertising agencies to effectively deliver the right communication solutions since its inception in 2000.